attribution-model-comparison
irinabuht12-oss/marketing-skills/skills/attribution-model-comparison/SKILL.md
Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns. Platform: Google and Meta.
Skill2.5k starsChanged 22 days ago
No licence file, so all rights are reserved — read it at the source. Read it on GitHub.
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