ab-test-setup-and-analysis
irinabuht12-oss/marketing-skills/skills/ab-test-setup-and-analysis/SKILL.md
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.
Skill2.5k starsChanged 22 days ago
No licence file, so all rights are reserved — read it at the source. Read it on GitHub.
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