agentleFS
Sign inStart free
indranilbanerjeeindranilbanerjee/digital-marketing-pro/skills/ad-creative/SKILL.md

ad-creative

Skill920 starsChanged 9 months agoMITView on GitHub

Write ad copy variants to each platform's specs, policy-checked and in brand voice. \"write ad copy for Meta\"

We split this skill into the rules it gives an agent

3 rules. 0 are common, 2 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 69 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    If landing page URL is provided, check message match between ad and page

    line 33
  2. Distinctive:

    When the brief includes static visuals or short-form video, recommend the model that fits the use case and call out the compliance overhead:

    line 48
  3. Very specific:

    Treat all AI-generated visuals as Article 50 in-scope until proven otherwise.

    line 61

“Common” is measured: kept by at least 6 in 10 of the 69 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

/digital-marketing-pro:ad-creative

Purpose

Generate high-performing ad copy variations tailored to specific platforms and formats. Each variation is scored for quality and compliance, with recommendations for testing strategy.

Input Required

The user must provide (or will be prompted for):

  • Product/service: What is being advertised
  • Platform(s): Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, Pinterest
  • Ad format: RSA, single image, carousel, video script, story, etc. For video ad scripts (6s bumper, 15s skippable, 30s spot, UGC-style), route to /digital-marketing-pro:video-script — its step 2.4 carries the per-format structural rules (the 5-second skip deadline, one-message bumpers, native-style disclosure) and its output passes the /check gate. This skill owns the copy layer around the video: headlines, descriptions, and CTAs.
  • Campaign objective: Awareness, traffic, leads, conversions, app installs
  • Target audience: Who the ads are for
  • Key offer/CTA: Promotion, value prop, or desired action
  • Landing page URL: Where the ad will drive traffic (optional)

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Identify platform-specific constraints: character limits, format requirements, policy restrictions. For X, read the ad-text rows in scripts/paid_products.json (reported: no hashtag in the ad text, at most one emoji, the URL in the card, not the text)
  3. Generate 3-5 ad copy variations per platform, each with a distinct angle (benefit, urgency, social proof, curiosity, direct)
  4. Score each variation on: brand alignment, clarity, emotional impact, CTA strength, policy compliance
  5. Flag any potential policy violations (restricted claims, prohibited language)
  6. Recommend A/B testing groupings and priority order
  7. If landing page URL is provided, check message match between ad and page

Output

Per platform, a set of ad copy variations including:

  • Headlines, descriptions, and CTAs formatted to platform specifications
  • Quality score (1-10) with reasoning per variation
  • Policy compliance check with flagged issues
  • A/B testing recommendation with hypothesis for each test
  • Message match assessment (if landing page provided)
  • Creative direction notes for visual/video assets (see AI image/video generation guidance below)

AI image & video generation guidance (May 2026)

When the brief includes static visuals or short-form video, recommend the model that fits the use case and call out the compliance overhead:

Asset typeRecommended model (May 2026)When to useCompliance note
Product hero stills, lifestyle photography, e-commerce tilesGoogle Nano Banana Pro (Gemini 3 Pro Image, multi-image composition, character/object consistency)Strong text rendering inside images (logos, on-pack copy), brand-character consistency across a campaign, high-fidelity product realism.Outputs ship with SynthID watermarking by default; ALSO sign with C2PA via /digital-marketing-pro:c2pa-metadata before any EU distribution.
Short-form social video (≤8s reels, organic vertical)A video model with synchronized native audio. The model depends on the backend: resolve latest-video-google (Vertex AI) or latest-video-gemini-api (Gemini API) with resolve_model.py; a Gemini API key alone can't call the Vertex modelReels, TikTok, Shorts cut-downs, ad-creative experimentation.Synthetic-voice / synthetic-human content must carry a visible deepfake disclosure under EU Article 50 — see skills/context-engine/compliance-rules.md §1.1b.
Long-form video with native audio / multi-modal storytellingGemini Omni (multimodal generation, May 2026 I/O launch — text + image + audio + video unified)Connected-content campaigns where a single brief produces a hero film, social cut-downs, audio version, and stills consistently. Best for brands with disciplined creative governance — Omni's range outpaces most brand-safety review processes.Default Omni outputs carry SynthID + Gemini provenance markers. Add C2PA before EU publish. Run synthetic-person outputs past Legal — Omni's photoreal humans frequently hit "substantial AI manipulation" thresholds under Article 50.
Static image — fast iteration / mood-boardingOpenAI gpt-image-2, Midjourney v7, Adobe FireflyInternal mood boards, concept exploration. Not for shipped EU creative without C2PA.Adobe Firefly applies Content Credentials to images it fully generates ("where 100% of the pixels are generated using Adobe Firefly", helpx.adobe.com); for the others, check the file with embed-c2pa.py --verify instead of assuming. Before EU publish, sign with /digital-marketing-pro:c2pa-metadata to add the c2pa.ai-disclosure assertion.

Workflow recommendation:

  1. Brief the visual concept in this skill's output (subject, composition, brand-character constraints, on-pack text if any).
  2. Hand the visual spec to whichever production track owns image/video — your design team, any AI image/video tool (the model table above maps use-case → generator), or a connected design platform (e.g. the Canva / Figma MCP connectors listed in /digital-marketing-pro:integrations). The spec is deliberately tool-agnostic: any production track can consume it unchanged.
  3. Treat all AI-generated visuals as Article 50 in-scope until proven otherwise. The pre-publish gate (/digital-marketing-pro:check) blocks unsigned AI assets for EU-targeted campaigns.

Agents Used

  • content-creator — Ad copy generation, angle development, CTA crafting
  • media-buyer — Platform specs, policy compliance, testing strategy
  • brand-guardian — Voice alignment, compliance review, claim verification

Download now (ZIP)

  • Other versions77 projects use a version of this.

    Word for word · 0

    None found.

    Wrote their own version · 76

    1. coreyhaines31/marketingskills★ 58ksame name
    2. LeoYeAI/openclaw-marketing-skills★ 1ksame name
    3. Cesarjoquin/Marketing-Skills★ 190same name
    4. rongxinzy/RongxinAI★ 155same name
    5. b1rdmania/ghostclaw★ 91same name
    6. Yg0rAndrade/carcara-code★ 84same name
    7. realjaymes/marketingagentskills★ 68same name
    8. open-fox/agents★ 55same name
    9. jmxt3/gitscape.ai★ 33same name
    10. SZcalligrapher/slash-skills-subscription★ 32same name

    66 more not listed

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • Used alongsideProjects with it also use popups, free-tools and 10 more.

    Other files people use alongside this one.

    Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
    • CesarjoquinSkill

      popups

      When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

      Also in 16 projects that use this

    • CesarjoquinSkill

      free-tools

      When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

      Also in 17 projects that use this

    • pixelswithblissSkill

      co-marketing

      When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy.

      Also in 18 projects that use this

    • coreyhaines31Skill

      marketing-council

      When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

      Also in 11 projects that use this

    • timruebenachSkill

      competitor-profiling

      When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.

      Also in 21 projects that use this

    • ai-vitaSkill

      aso-audit

      When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

      Also in 9 projects that use this

    • +5 more from Cesarjoquin
  • In this repository164 other files it gives its agents.

Does it work?

Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.

Reviews can't be read right now.

Your trail

Files you open will collect here, so you can find them again.

Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.

Now do this for your own.

Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.

Check your setup, free