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hyperfx-aihyperfx-ai/marketing-skills/skills/amazon-ads/SKILL.md

amazon-ads

Skill107 starsChanged 5 months agoMITView on GitHub

Plan and create Amazon Sponsored Products campaigns end-to-end via the Hyper MCP. Use when the user wants to launch Amazon Ads, set up Sponsored Products, manage keyword targeting and bids, configure ASIN or category product targeting, add negative keywords, automate budget rules, analyze ACoS / ROAS, or generate Sponsored Products reports. Also triggers on amazon ppc, amazon campaign, amazon keywords, or amazon report.

We split this skill into the rules it gives an agent

5 rules. About 0 are common, 3 are distinctive, and 2 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈3

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    If amazon_ads_profiles_list is not found, the integration to connect is Amazon Ads.

    line 19
  2. Distinctive:

    Every tool in this skill is named by its canonical tool name.

    line 23
  3. Very specific:

    If a tool is not found: in Hyper chat, find its toolkit id with discover_toolkits and pass it to enable_toolkit.

    line 31
  4. Distinctive:

    Create campaigns without explicit approval.

    line 110
  5. Distinctive:

    Add products the user hasn't confirmed.

    line 113

≈ “Common” is an estimate: at least 1 in 5 of the 308,232 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Amazon Ads

Strategic guide for managing Amazon Ads Sponsored Products campaigns. Research first, validate products, optimize for ACoS targets.

Requirements

If amazon_ads_profiles_list is not found, the integration to connect is Amazon Ads.

How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

SurfaceFind a toolRun it
Hyper chatCall the tool by its name; search_tools(queries=["<provider> <action>"]) shows its parameters<name>(...)
MCP client (Claude, Cursor, Codex, ChatGPT)search("<what you want to do>"), then describe("<name>")call_read("<name>", {...}), call_write or call_destructive: the one that describe names in call_with
Hyper CLIhyperai search "<what you want to do>", then hyperai describe <name>hyperai call <name> --json '{...}'

If a tool is not found: in Hyper chat, find its toolkit id with discover_toolkits and pass it to enable_toolkit. On an MCP client or the CLI, tell the user which integration to connect in Hyper.

Out of scope — defer to other skills

  • Creative generation (product imagery, copy) → ad-creative-generation / image-generation.
  • Cross-platform campaign launches → use this skill for Amazon, then invoke meta-ads / google-ads separately.

Tool surface

ToolPurpose
amazon_ads_profiles_list, amazon_ads_health_checkProfile discovery + integration health.
amazon_ads_campaigns_list, amazon_ads_campaigns_create, amazon_ads_campaigns_updateCampaign lifecycle.
amazon_ads_ad_groups_create, amazon_ads_product_ads_createAd group + product ad creation.
amazon_ads_keywords_create, amazon_ads_negative_keywords_create, amazon_ads_campaign_negative_keywords_createKeyword targeting.
amazon_ads_product_targets_create, amazon_ads_negative_product_targets_createProduct (ASIN/category) targeting.
amazon_ads_budget_rules_create, amazon_ads_budget_rules_listBudget automation.
amazon_ads_reports_create, amazon_ads_reports_status_getPerformance reporting.
amazon_ads_bid_recommendations_getTheme-based bid recommendations.

Critical Rules

CRITICAL: Keyword, negative keyword, product ad, and product target operations require BOTH ad_group_id AND campaign_id. Omitting campaign_id causes validation errors.

CRITICAL: Keywords and product targets cannot coexist in the same ad group. Choose one targeting type per ad group.

CRITICAL: AUTO campaigns only allow negative keywords and negative product targets. Positive keywords and product targets are rejected.

CRITICAL: Campaign dates use YYYY-MM-DD format. Budget rule dates use YYYYMMDD format. Do not mix these up.

CRITICAL: Create campaigns with state "PAUSED". Never launch live without user review.

CRITICAL: Negative product targets only support ASIN_SAME_AS and ASIN_BRAND_SAME_AS expressions. Category exclusions are not supported.

CRITICAL: All enum values must be UPPERCASE: PAUSED, ENABLED, BROAD, PHRASE, EXACT, NEGATIVE_EXACT, NEGATIVE_PHRASE, MANUAL, AUTO.

IMPORTANT: Portfolio operations return 404 for vendor accounts. Use campaign-level management instead.

IMPORTANT: Budget rule listing may return empty even after successful creation. Track rule IDs from creation responses.

IMPORTANT: All budgets are in dollars (not cents, not micros). $25 daily budget = 25.

Core process

Discovery → Research (products + keywords) → Strategy (auto vs manual) → Approve Summary → Create (PAUSED) → Add Keywords/Products → Add Negatives → Test (1–3 days) → Optimize → Activate only with user approval.

All reference files live in references/. Read them at references/<file> (e.g. references/discovery.md).

Routing table

The user wants to…Read these files first
Launch a Sponsored Products campaignreferences/discovery.md → references/campaign-creation.md
Add keywords / negatives / product targets to an existing campaignreferences/campaign-creation.md
Automate budgets (schedule or performance rules)references/budget-rules.md
Analyze performance / ACoS / search termsreferences/reporting.md
Get bid recommendationsreferences/reporting.md
Work across marketplaces (multi-profile)references/reporting.md
Goal not yet clearreferences/discovery.md — discovery clarifies the goal

Campaign Statuses

  • PAUSED: Created but not live (safe default).
  • ENABLED: Running and spending budget.
  • ARCHIVED: Deleted (cannot be restored).

Known Limitations

IssueWorkaround
Portfolio operations return 404 (vendor)Use campaign-level grouping + naming conventions.
Budget rule listing may return emptyTrack rule IDs from creation responses.
Category recommendations may fail (500)Use manual research or dashboard.

Safety Rules

Never:

  • Assume ASINs or keywords — always ask.
  • Skip the research/audit phase.
  • Create campaigns without explicit approval.
  • Set campaigns to ENABLED without user consent.
  • Ignore ACoS targets when recommending bids.
  • Add products the user hasn't confirmed.
  • Mix keywords and product targets in the same ad group.
  • Omit campaign_id from keyword/product operations.

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