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guerrilla2799guerrilla2799/marketing-skills/skills/linkedin-posts/SKILL.md

linkedin-posts

Skill9 starsChanged 8 months agoMITView on GitHub

When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.

3 other projects use a version of this, 2 of them edited.

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The file

We split this skill into the rules it gives an agent

2 rules. 2 are common, 0 are distinctive, and 0 are very specific to this project.

  • 2

    Common

    Most of the 3 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Common:

    Alt text: Add for accessibility

    line 57
  2. Common:

    When generating LinkedIn copy, provide:

    line 61

“Common” is measured: kept by at least 6 in 10 of the 3 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Platforms: LinkedIn

Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Output: Publish-Ready Copy

This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold.

Character Limits

TypeLimitNotes
Post3,000 charactersOptimal: 1,300–1,600
First line (critical)210–235 charsVisible before "See more"; 60–80% decide here
Short posts100–200 charsPolls, announcements, quotes

Optimal Length by Content Type

TypeCharactersUse
Short100–200Polls, announcements, quotes
Medium300–1,200Case studies, tips, BTS
Long1,200–2,000Thought leadership, analysis
Sweet spot1,300–1,600Highest engagement
Avoid>2,000~35% engagement drop

First Line (Hook)

  • Place key message in first 140 chars
  • Strong openings: Specific results, pain points, bold claims, surprising stats
  • Avoid: Vague teases, hashtag-first, generic greetings

Image Specs (for Design Agents)

FormatDimensionsUse
Single image1200×627 (1.91:1)Feed; link previews
Square1200×1200Single image
CarouselUp to 20 imagesMulti-image post
File≤10 MB; JPG/PNGNative uploads perform better
VerticalPreferred88% browse on mobile

Best Practices

  • Mobile-first: 88% users on mobile
  • Polls & PDFs: Highest reach
  • Post frequency: Weekly minimum for companies
  • Alt text: Add for accessibility

Output Format

When generating LinkedIn copy, provide:

  1. First line (≤210 chars; hook)
  2. Full post with character count
  3. Hashtags (3→; end of post)
  4. Image specs (if design agent needs dimensions)

Related Skills

  • linkedin-ads: Paid promotion on LinkedIn; Sponsored Content, Lead Gen Forms; professional tone aligns with organic posts
  • influencer-marketing: LinkedIn influencers for B2B
  • about-page-generator: Professional brand alignment
  • visual-content: Cross-channel visual planning; LinkedIn image specs in context

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