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programmatic-seo

Skill117 starsChanged 4 months agoMITView on GitHub

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

We split this skill into the rules it gives an agent

5 rules. 4 are common, 0 are distinctive, and 1 is very specific to this project.

  • 4

    Common

    Most of the 99 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older …

    line 24
  2. Common:

    Before designing a programmatic SEO strategy, understand:

    line 26
  3. Common:

    Every page must provide value specific to that page

    line 48
  4. Common:

    Not just swapped variables in a template

    line 49
  5. Common:

    Every page reachable from main site

    line 160

“Common” is measured: kept by at least 6 in 10 of the 99 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md
<!-- COMMUNITY SKILL — included under its original MIT license. Source: https://github.com/coreyhaines31/marketingskills by Corey Haines (MIT). License text: ../LICENSE-marketingskills.txt Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file is NOT original work by the repo author; see /skills/community/README.md. -->

Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

  1. Business Context
    • What's the product/service?
    • Who is the target audience?
    • What's the conversion goal for these pages?
  2. Opportunity Assessment
    • What search patterns exist?
    • How many potential pages?
    • What's the search volume distribution?
  3. Competitive Landscape
    • Who ranks for these terms now?
    • What do their pages look like?
    • Can you realistically compete?

Core Principles

1. Unique Value Per Page

  • Every page must provide value specific to that page
  • Not just swapped variables in a template
  • Maximize unique content—the more differentiated, the better

2. Proprietary Data Wins

Hierarchy of data defensibility:

  1. Proprietary (you created it)
  2. Product-derived (from your users)
  3. User-generated (your community)
  4. Licensed (exclusive access)
  5. Public (anyone can use—weakest)

3. Clean URL Structure

Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:

  • Good: yoursite.com/templates/resume/
  • Bad: templates.yoursite.com/resume/

4. Genuine Search Intent Match

Pages must actually answer what people are searching for.

5. Quality Over Quantity

Better to have 100 great pages than 10,000 thin ones.

6. Avoid Google Penalties

  • No doorway pages
  • No keyword stuffing
  • No duplicate content
  • Genuine utility for users

The 12 Playbooks (Overview)

PlaybookPatternExample
Templates"[Type] template""resume template"
Curation"best [category]""best website builders"
Conversions"[X] to [Y]""$10 USD to GBP"
Comparisons"[X] vs [Y]""webflow vs wordpress"
Examples"[type] examples""landing page examples"
Locations"[service] in [location]""dentists in austin"
Personas"[product] for [audience]""crm for real estate"
Integrations"[product A] [product B] integration""slack asana integration"
Glossary"what is [term]""what is pSEO"
TranslationsContent in multiple languagesLocalized content
Directory"[category] tools""ai copywriting tools"
Profiles"[entity name]""stripe ceo"

For detailed playbook implementation: See references/playbooks.md

Choosing Your Playbook

If you have...Consider...
Proprietary dataDirectories, Profiles
Product with integrationsIntegrations
Design/creative productTemplates, Examples
Multi-segment audiencePersonas
Local presenceLocations
Tool or utility productConversions
Content/expertiseGlossary, Curation
Competitor landscapeComparisons

You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").

Implementation Framework

1. Keyword Pattern Research

Identify the pattern:

  • What's the repeating structure?
  • What are the variables?
  • How many unique combinations exist?

Validate demand:

  • Aggregate search volume
  • Volume distribution (head vs. long tail)
  • Trend direction

2. Data Requirements

Identify data sources:

  • What data populates each page?
  • Is it first-party, scraped, licensed, public?
  • How is it updated?

3. Template Design

Page structure:

  • Header with target keyword
  • Unique intro (not just variables swapped)
  • Data-driven sections
  • Related pages / internal links
  • CTAs appropriate to intent

Ensuring uniqueness:

  • Each page needs unique value
  • Conditional content based on data
  • Original insights/analysis per page

4. Internal Linking Architecture

Hub and spoke model:

  • Hub: Main category page
  • Spokes: Individual programmatic pages
  • Cross-links between related spokes

Avoid orphan pages:

  • Every page reachable from main site
  • XML sitemap for all pages
  • Breadcrumbs with structured data

5. Indexation Strategy

  • Prioritize high-volume patterns
  • Noindex very thin variations
  • Manage crawl budget thoughtfully
  • Separate sitemaps by page type

Quality Checks

Pre-Launch Checklist

Content quality:

  • Each page provides unique value
  • Answers search intent
  • Readable and useful

Technical SEO:

  • Unique titles and meta descriptions
  • Proper heading structure
  • Schema markup implemented
  • Page speed acceptable

Internal linking:

  • Connected to site architecture
  • Related pages linked
  • No orphan pages

Indexation:

  • In XML sitemap
  • Crawlable
  • No conflicting noindex

Post-Launch Monitoring

Track: Indexation rate, Rankings, Traffic, Engagement, Conversion

Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors

Common Mistakes

  • Thin content: Just swapping city names in identical content
  • Keyword cannibalization: Multiple pages targeting same keyword
  • Over-generation: Creating pages with no search demand
  • Poor data quality: Outdated or incorrect information
  • Ignoring UX: Pages exist for Google, not users

Output Format

Strategy Document

  • Opportunity analysis
  • Implementation plan
  • Content guidelines

Page Template

  • URL structure
  • Title/meta templates
  • Content outline
  • Schema markup

Task-Specific Questions

  1. What keyword patterns are you targeting?
  2. What data do you have (or can acquire)?
  3. How many pages are you planning?
  4. What does your site authority look like?
  5. Who currently ranks for these terms?
  6. What's your technical stack?

Related Skills

  • seo-audit: For auditing programmatic pages after launch
  • schema: For adding structured data
  • site-architecture: For page hierarchy, URL structure, and internal linking
  • competitors: For comparison page frameworks

Download now (ZIP)

  • Other versions102 projects use a version of this.

    Word for word · 0

    None found.

    Edited · 78

    1. coreyhaines31/marketingskills★ 58k87% same
    2. TheCraigHewitt/seomachine★ 7.5k94% same
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    4. VladSez/easy-invoice-pdf★ 1.1k99% same
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    Wrote their own version · 24

    1. nowork-studio/toprank★ 4.1ksame name
    2. nowork-studio/notfair-plugin★ 4.1ksame name
    3. kostja94/marketing-skills★ 1.1ksame name
    4. indranilbanerjee/digital-marketing-pro★ 920same name
    5. OpenClaudia/openclaudia-skills★ 724same name
    6. vercel-labs/marketing-team-eve-template★ 459same name
    7. GTMify/aigtm★ 25same name
    8. dalroot/agentic-seo★ 23same name
    9. xfstudio/skills★ 9same name
    10. scayver/marketing-skills★ 8same name

    14 more not listed

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

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