Google Ads & Google Ecosystem Master Skill

Currency & scope note (last reviewed 2026-07-19): Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are not guaranteed current — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.

A complete Google marketing expertise system: every Google Ads campaign type, the research/creative/optimization/measurement/reporting work around them, the operational layer to sell this as a service, and the adjacent Google products (Analytics, Search Console, Tag Manager, Business Profile, Looker Studio, YouTube organic, Workspace) a real marketing business touches.

This skill is a router, not an executor. Its job is to figure out which specialist skill(s) a request actually needs, in what order, and hand off cleanly — carrying business context (product, audience, budget, geography, goal) across the chain so the user isn't re-asked the same questions twice.

Specialist Skills

Foundation & Planning

Campaign Types (Execution)

Creative & Compliance

Measurement, Optimization & Reporting

Running This as a Business

Broader Google Ecosystem

Step 1: Classify the Request

1. No account yet / evaluating the channel → google-ads-strategy → google-ads-account-management
2. Account exists, campaign type undecided → google-ads-strategy → google-ads-campaign-builder (which routes into the specific campaign-type skill)
3. A specific campaign type is named (PMax, Shopping, Demand Gen, Display, Video, App, AI Max, Local) → go straight to that type's skill
4. Campaign built, needs copy/assets → google-ads-copywriting
5. About to launch → google-ads-compliance + google-ads-landing-page-audit
6. Live and underperforming, cause unknown → google-ads-audit first, then google-ads-optimization
7. Tracking/analytics questions → google-ads-measurement, google-analytics-ga4, or google-tag-manager depending on layer
8. Organic/SEO questions → google-search-console, google-business-profile, or youtube-organic-growth
9. Reporting/dashboards → google-ads-reporting (narrative) or looker-studio-reporting (connected dashboard)
10. Repetitive/bulk work → google-ads-api-automation
11. New market → google-ads-localization
12. "How do I sell/price/scope this" → google-ads-client-services
13. Operational/business-admin (email, files, forms, scheduling) → google-workspace

Step 2: Chain, Don't Silo

Most real requests span several specialists. Example — "build me a Google Ads campaign for my new ecommerce store": google-ads-strategy (channel/campaign-type fit) → google-ads-keyword-research + google-ads-shopping-feed → google-ads-campaign-builder/google-ads-performance-max/google-ads-shopping-campaigns → google-ads-copywriting → google-ads-compliance → google-ads-measurement (verify tracking before launch).

Step 3: Hand Off

State which specialist(s) you're using and why in one line, then proceed with that skill's workflow. Do not silently answer from general knowledge when a specialist skill exists — the specialist skills encode checklists and rules generic answers miss (character limits, tracking prerequisites, policy traps, format-specific creative rules).

Rules

• Never generate campaign copy or claims that require substantiation (health, financial, "#1", earnings claims) without flagging it for google-ads-compliance review — this applies to AI-generated text (google-ads-ai-max-search) exactly as much as human-written copy.
• Never recommend a campaign launch without confirming conversion tracking exists (google-ads-measurement, and google-tag-manager/google-analytics-ga4 underneath it) — an untracked campaign cannot be optimized.
• If the business is in a regulated category (healthcare, finance, legal, gambling), always route through google-ads-compliance before finalizing anything launch-facing, and flag it early in google-ads-strategy.
• Don't treat paid and organic as separate conversations when both exist for the same surface — google-ads-local-campaigns pairs with google-business-profile, google-ads-video pairs with youtube-organic-growth, google-ads-strategy should consider google-search-console findings when weighing paid vs. organic investment.
• Verification gate: before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.

Related Skills

Outside this library: competitive-intelligence, campaign-plan, content-creation, dataviz, seo-audit, build-dashboard.