Create a short-form video package

Build a production-ready short-form argument, not a generic script pasted into every vertical feed.

Establish evidence and hypothesis

Define audience, costly moment, one communication job, product mechanism, proof, desired action, and the behavior the video should test.

When current platform or trend evidence matters, inspect a dated sample large enough to distinguish a pattern from an anecdote. Separate:

• durable attention/story mechanics;
• current platform formats and eligibility rules;
• ephemeral audio, edit, or trend signals;
• owned performance evidence.

Do not claim a trend from memory, manufacture VoC, or treat another account's benchmark as the user's baseline.

Script and storyboard the hero

Make the first two seconds carry a specific tension, result, or product behavior. Every following beat must develop the promise, demonstrate the mechanism, resolve an objection, or deliver the payoff.

Provide timed voice/dialogue, on-screen copy, visual action, audio intent, captions, CTA, and the source product/brand evidence. Use real UI or label representative material. Never invent product behavior, users, metrics, or screen states.

Create true platform recuts

Adapt the edit, hook, pacing, title/caption, payoff timing, and safe zones for each selected platform. A crop or renamed export is not a recut. Verify current platform specifications before production.

Specify capture, aspect ratio, resolution, typography, audio, privacy/redaction, source files, and fallback when rendering or product capture is unavailable.

Evaluate and learn

Evaluate one platform/version at a time using the source hypothesis. Record sample/window, hook hold, retention/completion, qualified response, baseline comparability, and confounders. Do not let views override a failed business or audience signal.

Finish with keep/drop/change, one next hypothesis, and what the next brief should do differently.

Deliver

Return the evidence boundary, audience/hypothesis, hero script, storyboard, platform recuts, production package, measurement plan, and external-action boundary. Posting and paid amplification remain human-owned.