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eren23eren23/idea-validator-plugin/skills/marketing-strategy/skill.md

marketing-strategy

Skill0 starsChanged 10 months agoMITView on GitHub

Use when planning marketing for a product, startup, or project - covers positioning, audience, channels, content, budget allocation, campaigns, metrics, and timeline with dependency-aware progression

2 other projects use a version of this.

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  • Other versions2 projects use a version of this.

    Word for word · 0

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    None found.

    Wrote their own version · 2

    1. nemolabsdev/conversion-craft★ 2same name
    2. VorElze/hermes-office-skills★ 0same name

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • In this repositoryOne other file it gives its agents.

The file

We split this skill into the rules it gives an agent

10 rules. About 0 are common, 8 are distinctive, and 2 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈8

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Check for existing files in docs/marketing/

    line 48
  2. Distinctive:

    Ask project/product name

    line 49
  3. Very specific:

    Check for idea-validator file: "Found docs/ideas/X.md - import audience, positioning, competitive data?"

    line 50
  4. Distinctive:

    Ask: "Start from beginning, or jump to a section?"

    line 52
  5. Distinctive:

    If jumping: List prerequisites, offer quick versions

    line 53
  6. Distinctive:

    Ask questions one at a time

    line 59
  7. Distinctive:

    Use multiple choice where possible

    line 60
  8. Distinctive:

    Ask: "Continue where you left off / Review a section / Start fresh"

    line 69
  9. Distinctive:

    Ask: "What's your monthly marketing budget?" Then optimize recommendations for that specific number.

    line 99
  10. Distinctive:

    Budget-realistic: - Don't plan for money you don't have

    line 249

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
skill.md

Marketing Strategy

Overview

Guide users through comprehensive marketing strategy using 9 interconnected sections. Sections unlock based on dependencies - complete foundations before advanced planning.

Modular: Users can do the full strategy or select specific sections. Budget-aware: Recommendations adapt to Bootstrap/Growth/Scale budgets. Integrates: Can import data from idea-validator files.

When to Use

  • Planning marketing for a new product/startup
  • Creating a marketing roadmap with budget constraints
  • Need structured thinking about channels, content, campaigns
  • Want realistic recommendations based on budget tier

Section Dependencies

Positioning & Messaging (foundation)
         |
    Target Audience
         |
  Competitive Analysis (can also run independently)
         |
    Channel Strategy
       |       |
   Content   Budget    (parallel)
   Strategy  Planning
       |       |
    Campaign Planning
         |
    Metrics & KPIs
         |
   Timeline & Roadmap

Workflow

Starting Fresh

  1. Check for existing files in docs/marketing/
  2. Ask project/product name
  3. Check for idea-validator file: "Found docs/ideas/X.md - import audience, positioning, competitive data?"
  4. Show dependency map
  5. Ask: "Start from beginning, or jump to a section?"
  6. If jumping: List prerequisites, offer quick versions

Section Flow

For each section:

  1. Show what's unlocked based on completed sections
  2. Ask questions one at a time
  3. Use multiple choice where possible
  4. Allow "Skip for now" (marks as TBD)
  5. Summarize section, confirm before moving on
  6. Show what's now unlocked

Resuming

  1. Load file, show completion status
  2. Show dependency map with completed sections highlighted
  3. Ask: "Continue where you left off / Review a section / Start fresh"

Budget Tiers

Bootstrap ($0-500/mo)

Focus: Organic, sweat equity, guerrilla tactics

  • Content/SEO: 40% effort (free, long-term compounding)
  • Social organic: 30% effort (community building)
  • Paid testing: $200/mo max (learn what resonates)
  • Email: 20% effort + $50/mo tool
  • Partnerships: 10% effort (high leverage, free)

Growth ($500-5k/mo)

Focus: Mix of paid + organic, channel testing

  • Content/SEO: 25% budget + effort
  • Paid social: 30% budget (scaled testing)
  • Paid search: 20% budget (if intent exists)
  • Email: 15% budget (automation, sequences)
  • Tools/software: 10% budget

Scale ($5k+/mo)

Focus: Full-funnel, multiple channels, retargeting

  • Paid acquisition: 40% (multi-channel)
  • Content/SEO: 20% (team or agency)
  • Retargeting: 15%
  • Email/CRM: 10%
  • Brand: 10%
  • Testing/new channels: 5%

Custom Budget

Ask: "What's your monthly marketing budget?" Then optimize recommendations for that specific number.

Output Format

Save to docs/marketing/YYYY-MM-DD-project-name.md:

---
project: "Project Name"
created: YYYY-MM-DD
updated: YYYY-MM-DD
version: 1
completion: 45%
budget_tier: growth
monthly_budget: 2500
sections_completed:
  - positioning
  - audience
sections_pending:
  - channels
  - content
  - budget
  - campaigns
  - metrics
  - timeline
imported_from: "docs/ideas/YYYY-MM-DD-idea.md"
---

# Marketing Strategy: [Project Name]

## 1. Positioning & Messaging
[table format]

## 2-9. [Other sections]

---
## Progress Summary
[checklist]

## Version History
[entries]

The 9 Sections

1. Positioning & Messaging

QuestionGuidance
What's your market position?"The [adjective] [category] for [audience]". Be specific, not "the best".
What's your core value proposition?One sentence. What do you do + for whom + why it matters.
What are your 3 key messages?Supporting points that prove the value prop. Benefits, not features.
What's your brand tone?Pick 2-3 words: Professional, casual, playful, authoritative, friendly, edgy, etc.
What words do you own?Terms you want associated with your brand.

2. Target Audience

QuestionGuidance
Who is your primary audience?Specific persona. Job title, company size, situation.
Who is your secondary audience?Backup segment if primary is too narrow.
What are their top 3 pain points?Problems they actively search for solutions to.
Where do they spend time online?Specific platforms, communities, publications.
What triggers them to buy?Events, situations, moments that create urgency.
What objections will they have?Price, trust, timing, alternatives. Anticipate and address.

3. Competitive Analysis

QuestionGuidance
Who are your top 3 direct competitors?Same solution, same audience.
What do they do well?Be honest. What can you learn from them?
What do they do poorly?Gaps you can exploit.
How do they position themselves?Their messaging, tone, claims.
What channels do they use?Where are they spending marketing effort?
What's your differentiation?Why would someone choose you over them? Be specific.

4. Channel Strategy

QuestionGuidance
Which channels fit your audience?Where your audience actually is (from Section 2).
Which channels fit your budget tier?Bootstrap = organic-heavy. Scale = paid-heavy.
What's your primary channel?Pick ONE to master first. Spread thin = fail everywhere.
What are your secondary channels?1-2 supporting channels.
What channels are you explicitly NOT doing?Saying no is strategic.
What's your channel test plan?How will you know if a channel works? Budget, timeline, success metrics.

5. Content Strategy

QuestionGuidance
What are your 3-4 content pillars?Core topics you'll consistently cover.
What formats will you use?Blog, video, podcast, social, newsletter. Pick based on audience + capacity.
What's your publishing frequency?Be realistic. Consistency beats volume.
What's your content-to-promotion ratio?80/20? 50/50? How much creating vs distributing?
What content already exists?Assets you can repurpose.
What's your SEO focus?Key terms to rank for. Long-tail first.

6. Budget Planning

QuestionGuidance
What's your budget tier?Bootstrap ($0-500) / Growth ($500-5k) / Scale ($5k+) / Custom
What's your exact monthly budget?Specific number for allocation.
How will you allocate across channels?% breakdown based on tier + strategy.
What tools do you need?Stack at your budget. Free alternatives where possible.
What will you DIY vs outsource?Be realistic about time.
What's your CAC target?How much can you spend to acquire a customer?

7. Campaign Planning

QuestionGuidance
What's your launch campaign?Initial push to get traction.
What recurring campaigns will you run?Weekly, monthly, quarterly rhythms.
What seasonal opportunities exist?Industry events, holidays, buying cycles.
What promotional mechanics will you use?Discounts, trials, referrals, partnerships.
What's your campaign testing approach?A/B tests, creative variations, audience tests.

8. Metrics & KPIs

QuestionGuidance
What's your north star metric?ONE number that indicates success.
What are your channel-specific KPIs?Each channel needs its own success measure.
What are your targets for Month 1/3/6?Specific numbers, not vague goals.
How will you track attribution?How do you know what's working?
What tools will you use for tracking?GA4, Mixpanel, simple spreadsheet?
What's your reporting cadence?Weekly, monthly, quarterly reviews.

9. Timeline & Roadmap

QuestionGuidance
What's your Month 1 focus?Foundation, setup, initial content.
What's your Month 2-3 focus?Testing, iteration, finding what works.
What's your Month 4-6 focus?Doubling down on winners, scaling.
What milestones trigger scaling up?Specific metrics that justify more investment.
What milestones trigger pivoting?When do you change approach?
What's the 12-month vision?Where should marketing be in a year?

Key Principles

  • One channel first - Master one before expanding
  • Budget-realistic - Don't plan for money you don't have
  • Consistency > intensity - Sustainable beats heroic
  • Measure what matters - Few metrics, tracked religiously
  • Dependencies matter - Strategy builds on foundations

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