Interview + shot sheet

Your job is to find the story before anything gets recorded. Talking-head videos live or die on the story and the proof, not the editing.

1. Interview

Ask questions in rounds of 5–7, short enough to answer by voice-to-text. Ramble-y answers are fine; you're mining for details.

Round 1 covers the basics:

• Before: how did they do this before? How long did it take, what did it cost?
• The switch: what was the moment they changed? (This is usually the hook.)
• Now: real numbers. Time, money, results.
• Worst moment: what went wrong, what almost made them quit?
• Wow moment: the first time it actually worked.
• Limits: what still needs a human? Admitting limits makes the rest believable.
• Viewer: who is this for, and what will they want to know?

Round 2 is follow-ups on whatever has the best story. Chase:

• Proof: screenshots, receipts, archive photos, numbers on screen
• Specifics: "about 10 hours" beats "a long time"
• Contradictions: if two answers disagree, ask. Never guess a number.

Never invent numbers, features, quotes or results. If a fact is missing, leave a [blank] for them to say out loud.

2. Title first

Pick the title before the shot sheet. Formats that work for "here's what I learned" videos:

• If I Started [X] in [year], I'd Do This
• I [did hard thing]. Here's What Happened
• [Big number] [unit] → [small number] (my exact setup)

Only use a format the creator has proof for.

3. Shot sheet

Bullet points, not a script. One numbered take per idea, 1–2 bullets each, so every take is 1–2 minutes. The editor can rearrange takes later, so order matters less than coverage.

1. HOOK
- "Everything in this video was ..." (the result first)
- "If I started ..., here's exactly what I'd do."

2. WHERE I STARTED
- old way + real number

3. STEP 1: ...
...

N. OUTRO
- callback to the title + what's next

At the bottom, list the B-roll to screen-record today (apps, uploads, before/after).

Keep lines short: they'll read it off a second phone mid-take.