cost-per-retargetable-member
Skill9 starsChanged 10 days agoCC-BY-4.0View on GitHub
Use when the user wants to know how efficiently their cold LinkedIn ad sets build the audiences that their retargeting stages use: cost per retargetable member (CPRM) by ad type and objective, which creatives and combinations are the cheapest, where the cost is too high, how it changes month to month and after a change (new creative, bid, budget or targeting). Examples: "calculate CPRM", "cost per retargetable member", "cost per 25% video viewer", "cost per engagement for my cold ad sets", "which cold format builds retargeting pools cheapest", "did my bid change improve CPRM". Works from the ad-level Ad Performance export. It gives recommendations only.
In this repository37 other files it gives its agents.
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- linkedin-creative-fatigue-reportSkill
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- monthly-targeting-reviewSkill
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- no-deal-warm-leads-finderSkill
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The file
We split this skill into the rules it gives an agent
8 rules. About 0 are common, 8 are distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈8
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
Licensed with conditions — read it at the source. We count its rules but don't quote them. Read them on GitHub.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
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