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cognyaicognyai/claude-code-marketing-skills/skills/google-ads-audit/SKILL.md

google-ads-audit

Skill106 starsChanged 33 days agoNo licenceView on GitHub

Comprehensive Google Ads account audit (Microsoft Ads side by side when connected) — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact

15 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use meta-ads-audit, google-ads-assets and 3 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • gmmh1Skill

    meta-ads-audit

    Perform a full Meta Ads account health check. Triggers on 'audit my Meta Ads account', 'is this Facebook account set up well', 'inherited this Meta account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom on a live campaign, use meta-ads-optimization instead.

    Also in 5 projects that use this

  • chanktbSkill

    google-ads-assets

    Generates Google Ads creative assets shared across campaign types: responsive search ad headlines and descriptions, Performance Max asset-group copy and search themes, Demand Gen image/video briefs, and sitelinks/callouts. Enforces character limits, brand voice from account-context.yaml, and policy/ trademark safety. Use when the user says "ad copy", "headlines", "descriptions", "assets", "creative", "rsa", "asset group copy", "sitelinks", "callouts".

    Also in 3 projects that use this

  • chrispanggSkill

    content-writer

    Writing content across different platforms and styles. This skill should be used when creating blog posts, LinkedIn posts, X/Twitter threads, technical documentation, or other written content. It intelligently selects the appropriate writing style based on the platform, audience, and content type, then applies that style consistently throughout the piece.

    Also in 3 projects that use this

  • webrenewSkill

    google-ads

    Plan, build, audit or run Google Ads search campaigns for a local service business (plumber, dentist, roofer, cleaner, lawyer, clinic) on a small budget, with the agent drafting and the owner approving every change that spends money. Use this skill for a new Google Ads account or campaign, keyword research from customer questions, match types, negative keywords, location targeting, responsive search ads and assets, landing page message match, conversion tracking from GA4 or the Google Ads tag, budgets and bidding, Local Services Ads, a weekly check, and when the user says "PPC", "Google Ads is not working", "too expensive per lead", "wasted ad spend", "search terms" or "should we run Google ads".

    Also in 3 projects that use this

  • indranilbanerjeeSkill

    keyword-research

    Research keywords via the connected data source: intent, gaps. Grouping → keyword-cluster. \"what keywords should we target\"

    Also in 4 projects that use this

The file

We split this skill into the rules it gives an agent

11 rules. 0 are common, 5 are distinctive, and 6 are very specific to this project.

  • 0

    Common

    Most of the 12 edited versions we read keep these.

  • 5

    Distinctive

    This author's own choices. Worth a look.

  • 6

    Very specific

    Tied to their project's names, files or tools. Probably skip.

No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.

“Common” is measured: kept by at least 6 in 10 of the 12 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

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