brand-voice
Skill67 starsChanged 5 months agoLicence not identifiedView on GitHub
Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
We split this skill into the rules it gives an agent
5 rules. 0 are common, 3 are distinctive, and 2 are very specific to this project.
0
Common
Most of the 53 edited versions we read keep these.
3
Distinctive
This author's own choices. Worth a look.
2
Very specific
Tied to their project's names, files or tools. Probably skip.
The licence could not be identified — read it at the source. We count its rules but don't quote them. Read them on GitHub.
“Common” is measured: kept by at least 6 in 10 of the 53 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Other versions56 projects use a version of this.
Word for word · 0
None found.
Edited · 3
- skyf0xx/gambit★ 2999% same
- productionx-in/Core-Skills★ 196% same
- xeroc/skills★ 199% same
Wrote their own version · 53
- affaan-m/ECC★ 246ksame name
- HybridAIOne/hybridclaw★ 159same name
- runxhq/runx★ 97same name
- mturac/everything-openai-codex★ 89same name
- mit-network/everything-claude-code★ 76same name
- jgerton/brand-toolkit★ 64same name
- Fmarzochi/EGC★ 61same name
- ysyecust/everything-claude-code★ 44same name
- MoizIbnYousaf/marketing-cli★ 33same name
- sanky369/vibe-building-skills★ 30same name
43 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use brand-discovery, agent-sort and 7 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
ysyecustSkillbrand-discovery
Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
Also in 6 projects that use this
niloykumarbarmanSkillagent-sort
Build an evidence-backed ECC install plan for a specific repo by sorting skills, commands, rules, hooks, and extras into DAILY vs LIBRARY buckets using parallel repo-aware review passes. Use when ECC should be trimmed to what a project actually needs instead of loading the full bundle.
Also in 13 projects that use this
arsalllsSkillnetwork-config-validation
Pre-deployment validation of Cisco IOS/IOS-XE configuration — catching missing saves, mismatched ACLs, overlapping subnets, duplicate IPs, missing route-maps, and dangerous commands before they cause outages.
Also in 5 projects that use this
renepfSkillmotion-advanced
Advanced motion patterns for React / Next.js — drag & drop, gestures, text animations, SVG path drawing, custom hooks, imperative sequences (useAnimate), loaders, and the full API decision tree. Requires motion-foundations.
Also in 4 projects that use this
posteverywhereSkillagency-clients
Work safely across several clients or brands in PostEverywhere. Use when the user manages social media for more than one client, brand or business, mentions a client by name, asks to switch clients, or when the connected accounts belong to different companies.
Also in 3 projects that use this
- posteverywhereSkill
cross-post-video
Post one video to several platforms with PostEverywhere, with the right title and caption for each. Use when the user wants to share a video, Reel, Short or TikTok across TikTok, Instagram Reels, YouTube Shorts, LinkedIn and Facebook Reels, or asks to "post this video everywhere".
Also in 3 projects that use this
- +3 more from posteverywhere
In this repository16 other files it gives its agents.
- brand-architectureSkill
- brand-auditSkill
- brand-contextSkill
- brand-guidelinesSkill
- brand-identitySkill
- brand-initSkill
- brand-messagingSkill
- brand-modSkill
- brand-positioningSkill
- brandSkill
- brand-storySkill
- brand-strategySkill
- competitor-brandingSkill
- namingSkill
- rebrandingSkill
- target-audienceSkill
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
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Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.