Repurpose Funnel

Takes one approved content item and produces four shippable format variants. No publishing logic — only format conversion.

When to Use

• After an article or content run is approved and ready for distribution.
• When asked to "repurpose", "repackage", or "create distribution variants" for approved content.
• During distribution planning for approved assets.

Input

One of:

• An article object from data/articles.json (with stage: 'approved').
• A content run object from data/content-runs.json (with status: 'ready').
• A raw text/URL passed directly in the request.

Required fields: title, body/draft/writing, and at least one key insight.

Output

Four sections, each immediately usable:

1. Founder Post (X/Twitter)

• Hard hook (first line must stop the scroll).
• 3-5 body lines with white space.
• Single CTA or provocative close.
• Max 280 chars if targeting single post, or mark as thread.

2. Carousel / Doc Outline

• 6-10 slides with headline + 1-2 body bullets each.
• Slide 1 = hook, last slide = CTA.
• Output as numbered slide list.

3. Short Video Script (30-60s)

• Opening line (spoken, <3 seconds).
• 3 key points in conversational voice.
• Closing CTA.
• Mark estimated duration.

4. CTA Block

• 3 CTA variants: soft ask, hard ask, curiosity hook.
• One per line, each under 15 words.

What This Skill Does NOT Do

• Does not publish to any platform.
• Does not fetch URLs or external content.
• Does not modify the source article.
• Does not generate images, thumbnails, or media.
• Does not mix research and synthesis — assumes input is already approved content.

Acceptance Test

• Given an approved article titled "Six-Layer Defense Blueprint" with a draft body about prompt injection.
• When the skill is invoked on that article.
• Then output contains all four sections, the founder post has a hard hook in the first line, the carousel has 6-10 slides, and the CTA block has exactly 3 variants.
• Pass: all four sections present, each section is immediately pasteable without editing.

Edge Cases

• If input has no body/draft, ask for the content rather than guessing.
• If the source is very short (<100 words), the carousel can be 4-6 slides instead of 6-10.
• If multiple CTAs are requested for different platforms, add platform labels.