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buildingwithaibuildingwithai/skills/skills/product-marketing/product-launch/SKILL.md

product-launch

Skill1 starsChanged 12 months agoMITView on GitHub

Execute product launches using 90-day roadmaps, launch tier frameworks, and post-launch optimization. For B2B/SaaS, consumer products, and feature releases. Includes solopreneur and enterprise coordination strategies.

We split this skill into the rules it gives an agent

8 rules. 0 are common, 5 are distinctive, and 3 are very specific to this project.

  • 0

    Common

    Most of the 9 edited versions we read keep these.

  • 5

    Distinctive

    This author's own choices. Worth a look.

  • 3

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Use this skill when you need to:

    line 14
  2. Distinctive:

    When to use each tier

    line 47
  3. Distinctive:

    Not all launches deserve equal resources:

    line 141
  4. Very specific:

    Check: Do you have positioning/messaging?

    line 218
  5. Distinctive:

    Follow your tier's playbook

    line 221
  6. Distinctive:

    Use checklists to verify nothing missed

    line 226
  7. Very specific:

    Read core/01-launch-tier-framework.md to determine tier

    line 235
  8. Very specific:

    Use positioning skill (1-2 weeks)

    line 239

“Common” is measured: kept by at least 6 in 10 of the 9 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Product Launch

Execute product launches from planning through post-launch optimization.

📊 RESEARCH-BACKED: Built from 2024-2025 research across Product Marketing Alliance and launch frameworks.

When to Use This Skill

Use this skill when you need to:

  • Plan product launches - 90-day roadmaps, launch tiers, resource allocation
  • Execute launches - Day-of coordination, multi-channel tactics
  • Coordinate teams - Cross-functional RACI, stakeholder management
  • Optimize post-launch - Metrics, iteration, growth tactics

NOT for:

  • Positioning (use positioning skill - PREREQUISITE)
  • Messaging (use messaging skill - PREREQUISITE)
  • Message testing (use rollout-and-launch skill)
  • Deep sales enablement (use sales-enablement skill)

Prerequisites: Clear positioning and validated messaging required before launching.

The Launch Process

Timeline: 16-24 weeks (Tier 1), 8-12 weeks (Tier 2), 1-4 weeks (Tier 3)

PLAN → BUILD → PREPARE → LAUNCH → OPTIMIZE
(4-6w)  (4-8w)  (2-4w)    (1 day)  (4-8w continuous)

How to Navigate This Skill

Core Process (8 files)

PHASE 1: PLANNING

  1. references/core/01-launch-tier-framework.md ⭐ START HERE
    • Tier 1/2/3 framework
    • Resource allocation
    • When to use each tier
  2. references/core/02-90-day-roadmap.md
    • Phase-by-phase timeline
    • Milestone tracking
    • Compressed vs full timelines
  3. references/core/03-gtm-strategy.md
    • Product-led vs sales-led
    • Channel strategy
    • Budget allocation (60-30-10)

PHASE 2: EXECUTION

  1. references/core/04-cross-functional-coordination.md
    • RACI matrix for launches
    • Solopreneur vs enterprise playbooks
    • Stakeholder management
  2. references/core/05-multi-channel-tactics.md
    • Community tactics (Product Hunt, Reddit, LinkedIn)
    • Content marketing
    • SEO and paid strategies
  3. references/core/06-launch-day-playbook.md
    • Hour-by-hour execution
    • War room setup
    • Crisis protocols

PHASE 3: POST-LAUNCH

  1. references/core/07-metrics-optimization.md
    • AARRR Pirate Metrics
    • KPIs by launch tier
    • Dashboard setup
  2. references/core/08-iteration-retrospective.md
    • Feedback loops
    • Rapid iteration cycles
    • Launch retrospectives

Advanced Topics (5 files)

  • references/advanced/product-hunt-mastery.md - Deep PH tactics
  • references/advanced/pricing-packaging.md - Value-based pricing for launches
  • references/advanced/beta-testing-programs.md - Beta program design
  • references/advanced/failed-launch-recovery.md - Recovery strategies
  • references/advanced/international-expansion.md - Market-specific launches

Templates & Checklists

  • assets/templates/90-day-roadmap.md - Planning timeline
  • assets/templates/launch-tier-assessment.md - Tier determination
  • assets/templates/raci-matrix.md - Responsibility mapping
  • assets/checklists/launch-day-checklist.md - Hour-by-hour execution
  • assets/checklists/pre-launch-checklist.md - Pre-launch validation

Total: 13 files (8 core + 5 advanced) - Moderate complexity

Quick Decision Trees

What tier is my launch? → New product or market = Tier 1 → Major feature, revenue impact = Tier 2 → Minor update = Tier 3 → Read: core/01-launch-tier-framework.md

I'm a solopreneur: → Read: core/01-launch-tier-framework.md (solopreneur section) → Then: core/04-cross-functional-coordination.md (solo playbook) → Focus on: core/05-multi-channel-tactics.md (community tactics)

I'm in an enterprise: → Read: core/01-launch-tier-framework.md → Then: core/04-cross-functional-coordination.md (enterprise section) → Focus on: RACI, stakeholder management

I don't have positioning/messaging: → STOP - Use positioning skill first (1-2 weeks) → Then use messaging skill (2-3 weeks) → Return here when complete

Key Principles

1. Positioning and Messaging Are Prerequisites

Cannot launch without:

  • Clear positioning (who you're for, why different)
  • Validated messaging (value props that resonate)

95% of products fail due to insufficient market understanding.

2. Launch Tiers Prevent Burnout

Not all launches deserve equal resources:

  • Tier 1: Max 2 per quarter, full resources
  • Tier 2: 4-8 per quarter, selective resources
  • Tier 3: Ongoing, minimal resources

3. First 48 Hours Matter Most

Launch day requires:

  • War room intensity
  • Hour-by-hour playbook
  • Real-time monitoring
  • Crisis protocols

4. Post-Launch is Where Work Begins

Week 1 feedback reveals what planning missed:

  • 2-week sprint cycles
  • Tight feedback loops
  • AARRR metrics

Related Skills

Prerequisites (complete FIRST):

  1. positioning - Who you're for, differentiation (1-2 weeks)
  2. messaging - Value propositions, multi-audience (2-3 weeks)

Complementary:

  • sales-enablement - Deep battlecards, training
  • competitive-intelligence - Market analysis
  • rollout-and-launch - Message testing, workshops

For specific launch types:

  • personas - Buyer intelligence
  • pricing-packaging - Advanced pricing (if not using core/advanced here)

Integration Workflow

Step 1: POSITIONING (positioning skill) → 1-2 weeks
Step 2: MESSAGING (messaging skill) → 2-3 weeks
Step 3: LAUNCH PLANNING (this skill, core 1-3) → 4-8 weeks
Step 4: LAUNCH EXECUTION (this skill, core 4-6) → 2-4 weeks + 1 day
Step 5: POST-LAUNCH (this skill, core 7-8) → 4-8 weeks

Success Metrics by Tier

Tier 1 - Week 1 Targets

MetricGoodGreatExceptional
Sign-ups500+1,000+2,500+
Activation25%40%60%
Product Hunt200+500+1,000+
MRR (B2B)$5K$10K$25K+

Full metrics in core/07-metrics-optimization.md

Typical Timelines

Launch TierTimelineMinimum
Tier 1 (Major)16-24 weeks12-16 weeks
Tier 2 (Feature)8-12 weeks6-8 weeks
Tier 3 (Update)1-4 weeksN/A

Common Pitfalls

  1. Skipping positioning/messaging → 95% failure rate
  2. No tier framework → Team burnout
  3. Weak pre-launch testing → Launch day bugs
  4. No post-launch plan → Momentum dies
  5. Missing cross-functional alignment → Conflicting stories

Getting Started

New to launches?

  1. Check: Do you have positioning/messaging? (If NO, use those skills first)
  2. Read: core/01-launch-tier-framework.md
  3. Read: core/02-90-day-roadmap.md
  4. Follow your tier's playbook

Have experience?

  1. Confirm tier: core/01-launch-tier-framework.md
  2. Jump to your phase (planning/execution/post-launch)
  3. Use checklists to verify nothing missed

Mid-launch? → Jump to core/06-launch-day-playbook.md → Use assets/checklists/launch-day-checklist.md

Ready to start?

  • Read core/01-launch-tier-framework.md to determine tier
  • Then core/02-90-day-roadmap.md to plan timeline

Need positioning first?

  • Use positioning skill (1-2 weeks)
  • Then messaging skill (2-3 weeks)
  • Return here when ready

Download now (ZIP)

  • Other versions13 projects use a version of this.

    Word for word · 0

    None found.

    Edited · 0

    None found.

    Wrote their own version · 13

    1. genspark-ai/genoffice★ 11ksame name
    2. vivy-yi/xiaohongshu-skills★ 455same name
    3. chuhaiqu/skills★ 22same name
    4. astDeniss/business-skills★ 8same name
    5. risukisu/marketing-skills★ 6same name
    6. kevinaimonster/skill-hub★ 4same name
    7. arielnishri-svg/claude-skills★ 1same name
    8. NinjaSln-labs/agent-skills★ 1same name
    9. sawzhang/skills_demo★ 1same name
    10. Typeless-Git/skills★ 1same name

    3 more not listed

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

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