social-content
Skill17 starsChanged 9 months agoMITView on GitHub
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
We split this skill into the rules it gives an agent
12 rules. 11 are common, 0 are distinctive, and 1 is very specific to this project.
11
Common
Most of the 63 edited versions we read keep these.
0
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 14
If .claude/product-marketing-context.md exists, read it before asking questions.
- Common: line 35
Do you have existing content to repurpose?
- Common: line 147
Write 3 Twitter threads + daily tweets
- Common: line 148
Create Instagram carousel + Reel ideas
- Common: line 150
Leave room for real-time engagement
- Common: line 165
Add new insight, not just "Great post!"
- Common: line 167
Ask a thoughtful follow-up question
- Common: line 206
Avoid external links in post body
- Common: line 209
Test video/visual content
- Common: line 223
Ask your audience what they want
- Common: line 241
Leave gaps for spontaneous posts
- Common: line 248
Instead of guessing, analyze what's working for top creators in your niche:
“Common” is measured: kept by at least 6 in 10 of the 63 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Social Content
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Before Creating Content
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?
2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?
3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
- Any specific terminology or style guidelines?
4. Resources
- How much time can you dedicate to social?
- Do you have existing content to repurpose?
- Can you create video content?
Platform Quick Reference
| Platform | Best For | Frequency | Key Format |
| B2B, thought leadership | 3-5x/week | Carousels, stories | |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
| Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
| Communities, local businesses | 1-2x/day | Groups, native video |
For detailed platform strategies: See references/platforms.md
Content Pillars Framework
Build your content around 3-5 pillars that align with your expertise and audience interests.
Example for a SaaS Founder
| Pillar | % of Content | Topics |
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |
Pillar Development Questions
For each pillar, ask:
- What unique perspective do you have?
- What questions does your audience ask?
- What content has performed well before?
- What can you create consistently?
- What aligns with business goals?
Hook Formulas
The first line determines whether anyone reads the rest.
Curiosity Hooks
- "I was wrong about [common belief]."
- "The real reason [outcome] happens isn't what you think."
- "[Impressive result] — and it only took [surprisingly short time]."
Story Hooks
- "Last week, [unexpected thing] happened."
- "I almost [big mistake/failure]."
- "3 years ago, I [past state]. Today, [current state]."
Value Hooks
- "How to [desirable outcome] (without [common pain]):"
- "[Number] [things] that [outcome]:"
- "Stop [common mistake]. Do this instead:"
Contrarian Hooks
- "Unpopular opinion: [bold statement]"
- "[Common advice] is wrong. Here's why:"
- "I stopped [common practice] and [positive result]."
For post templates and more hooks: See references/post-templates.md
Content Repurposing System
Turn one piece of content into many:
Blog Post → Social Content/
| Platform | Format |
| Key insight + link in comments | |
| Carousel of main points | |
| Twitter/X | Thread of key takeaways |
| Carousel with visuals | |
| Reel summarizing the post |
Repurposing Workflow
- Create pillar content (blog, video, podcast)
- Extract key insights (3-5 per piece)
- Adapt to each platform (format and tone)
- Schedule across the week (spread distribution)
- Update and reshare (evergreen content can repeat)
Content Calendar Structure
Weekly Planning Template
| Day | Twitter/X | ||
| Mon | Industry insight | Thread | Carousel |
| Tue | Behind-scenes | Engagement | Story |
| Wed | Educational | Tips tweet | Reel |
| Thu | Story post | Thread | Educational |
| Fri | Hot take | Engagement | Story |
Batching Strategy (2-3 hours weekly)
- Review content pillar topics
- Write 5 LinkedIn posts
- Write 3 Twitter threads + daily tweets
- Create Instagram carousel + Reel ideas
- Schedule everything
- Leave room for real-time engagement
Engagement Strategy
Daily Engagement Routine (30 min)
- Respond to all comments on your posts (5 min)
- Comment on 5-10 posts from target accounts (15 min)
- Share/repost with added insight (5 min)
- Send 2-3 DMs to new connections (5 min)
Quality Comments
- Add new insight, not just "Great post!"
- Share a related experience
- Ask a thoughtful follow-up question
- Respectfully disagree with nuance
Building Relationships
- Identify 20-50 accounts in your space
- Consistently engage with their content
- Share their content with credit
- Eventually collaborate (podcasts, co-created content)
Analytics & Optimization
Metrics That Matter
Awareness: Impressions, Reach, Follower growth rate
Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
Conversion: Link clicks, Profile visits, DMs received, Leads attributed
Weekly Review
- Top 3 performing posts (why did they work?)
- Bottom 3 posts (what can you learn?)
- Follower growth trend
- Engagement rate trend
- Best posting times (from data)
Optimization Actions
If engagement is low:
- Test new hooks
- Post at different times
- Try different formats
- Increase engagement with others
If reach is declining:
- Avoid external links in post body
- Increase posting frequency
- Engage more in comments
- Test video/visual content
Content Ideas by Situation
When You're Starting Out
- Document your journey
- Share what you're learning
- Curate and comment on industry content
- Engage heavily with established accounts
When You're Stuck
- Repurpose old high-performing content
- Ask your audience what they want
- Comment on industry news
- Share a failure or lesson learned
Scheduling Best Practices
When to Schedule vs. Post Live
Schedule: Core content posts, Threads, Carousels, Evergreen content
Post live: Real-time commentary, Responses to news/trends, Engagement with others
Queue Management
- Maintain 1-2 weeks of scheduled content
- Review queue weekly for relevance
- Leave gaps for spontaneous posts
- Adjust timing based on performance data
Reverse Engineering Viral Content
Instead of guessing, analyze what's working for top creators in your niche:
- Find creators — 10-20 accounts with high engagement
- Collect data — 500+ posts for analysis
- Analyze patterns — Hooks, formats, CTAs that work
- Codify playbook — Document repeatable patterns
- Layer your voice — Apply patterns with authenticity
- Convert — Bridge attention to business results
For the complete framework: See references/reverse-engineering.md
Task-Specific Questions
- What platform(s) are you focusing on?
- What's your current posting frequency?
- Do you have existing content to repurpose?
- What content has performed well in the past?
- How much time can you dedicate weekly?
- Are you building personal brand, company brand, or both?
Related Skills
- copywriting: For longer-form content that feeds social
- launch-strategy: For coordinating social with launches
- email-sequence: For nurturing social audience via email
- marketing-psychology: For understanding what drives engagement
Other versions67 projects use a version of this.
Word for word · 0
None found.
Edited · 54
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How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use product-marketing-context, aso-audit and 10 more.
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In this repository18 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- ai-digestSkill
- bookSkill
- brand-guidelinesSkill
- researchSkill
- code-reviewSkill
- copywritingSkill
- debuggingSkill
- code-reviewSkill
- debuggingSkill
- researchSkill
- digestSkill
- email-sequenceSkill
- learningSkill
- pptxSkill
- researchSkill
- skill-creatorSkill
- writingSkill
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