unit-economics
Skill2 starsChanged 4 months agoMITView on GitHub
Справочник по аналитике и юнит-экономике AI Garage — воронка visitors→users→buyers, CAC, LTV, LTV/CAC, retention (DAU/WAU/MAU, когорты, кривая), UTM. Формулы и ориентиры. Используется командой metrics.
22 other projects use a version of this.
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Most recently taken up by
- itsryanarmani/skillstheir own version, first seen Nov 8, 2026
- pooriaarab/skillstheir own version, first seen Nov 7, 2026
- Nomanriaz786/claude-consulting-teamtheir own version, first seen Nov 1, 2026
- codebywater/WB-OZON-AI-TEAMtheir own version, first seen Oct 25, 2026
- ARCASSystems/FounderOStheir own version, first seen Oct 24, 2026
- MadalaVijay/marketing-skills-deeptheir own version, first seen Oct 13, 2026
Used with
Projects with it also use pricing-strategy and market-research.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
silvainfmSkillpricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
Also in 3 projects that use this
birne-skSkillmarket-research
Professional market research and competitive analysis using McKinsey/BCG/Bain consulting methodologies. Use when analyzing markets, competitive landscapes, customer insights, or strategic positioning. Generates hypothesis-driven research with PPTX presentation deliverables.
Also in 3 projects that use this
Other versions22 projects use a version of this.
Word for word · 0
None found.
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None found.
Wrote their own version · 22
- anthropics/financial-services-plugins★ 41ksame name
- anthropics/financial-services★ 41ksame name
- daloopa/investing★ 488same name
- chuhaiqu/skills★ 22same name
- SanketSapkal/founder-skills★ 10same name
- ARCASSystems/FounderOS★ 7same name
- codebywater/WB-OZON-AI-TEAM★ 2same name
- Justinjchen-Cornell/Hardtech-Venture-Capital-OS★ 2same name
- Ingramradical235/anty-framework★ 1same name
- itsryanarmani/skills★ 1same name
12 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository3 other files it gives its agents.
- payments-polarSkill
- stack-referenceSkill
- traffic-channelsSkill
The file
Files
Аналитика и юнит-экономика
Без аналитики ты гадаешь. Ставим с первого дня, разбираем после запуска трафика.
Воронка продукта
visitors ──► users ──► buyers
(зашли) (регались) (заплатили)Задача — найти где именно проседает и работать над этим местом. Не над всем сразу.
Ключевые метрики
| Метрика | Формула | Ориентир |
| CAC — стоимость привлечения | потрачено на канал / число клиентов | чем ниже, тем лучше |
| LTV — ценность клиента | средний чек × срок жизни клиента | > CAC |
| LTV/CAC — главный коэффициент | LTV / CAC | ≥ 3 здорово; < 1 убыток |
| Retention | вернувшиеся / когорта | растёт или выходит на плато |
Retention подробнее
- DAU / WAU / MAU — активные за день/неделю/месяц.
- Когорты — группируем по дате регистрации, смотрим кто возвращается.
- Retention curve — доля активных на день N. Плоское плато = продукт «прилип».
UTM
Размечай все внешние ссылки: utm_source, utm_medium, utm_campaign. Тогда видно, какой источник реально приносит конверсии, а не просто клики.
Инструменты
- Plausible — трафик, источники, цели, страны/устройства. Лёгкий, GDPR-friendly.
- PostHog — продуктовые события, воронки, когорты, retention. Можно оба.
Вывод команды metrics
1–3 конкретных действия: починить узкое место воронки / убить неэффективную UTM-кампанию / усилить работающий источник.
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