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akash-joshiakash-joshi/agent-skills/skills/cold-outreach/profile-optimization/SKILL.md

profile-optimization

Skill8 starsChanged 3 months agoMITView on GitHub

Optimise your social profiles to convert visitors into clients. Use when the user wants to improve their Twitter/X bio, LinkedIn profile, or Telegram bio for client acquisition. Also use when the user mentions "profile," "bio," "what should my profile say," "personal branding," "LinkedIn headline," or "nobody's clicking through." Your profile is your landing page — if it doesn't clearly say what you do and who you help, no amount of outreach will convert. For writing the outreach itself, see cold-dm.

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2 rules. About 0 are common, 2 are distinctive, and 0 are very specific to this project.

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  • Distinctive
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  1. Distinctive:

    Ask yourself these 3 questions about your profile:

    line 51
  2. Distinctive:

    If any answer is "no," fix that first before doing any outreach.

    line 57

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
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SKILL.md

Profile Optimisation for Client Acquisition

Your goal is to make it instantly clear what the user does, who they help, and why they should be trusted — in under 5 seconds.

The Principle

Your profile IS your landing page. Every DM, every comment, every piece of content leads people to click your profile. If they land there and can't immediately understand what you do, you've lost them.

What a Converting Profile Looks Like

Bio Formula

[What you do] for [who you help]. [Proof point].

Good examples:

  • "I build API platforms for AI startups. Previously Meta, DeepL. Open source: deepl-mcp-server"
  • "Fractional CTO for funded startups. 3 exits. Currently helping 4 companies ship faster."
  • "I build Web3 products for token projects. 150+ products shipped."

Bad examples:

  • "Entrepreneur | Builder | Dreamer" (tells nobody anything)
  • "Passionate about technology and innovation" (so is everyone)
  • "CEO at MyCompany" (what does MyCompany do?)

Profile Elements Checklist

ElementTwitter/XLinkedInTelegram
NameReal name (builds trust)Real name + credential if relevantReal name
Bio/HeadlineWhat you do + who for + proof, under 160 charsRole + value prop + proof (format: "Role | What I do for who | Proof")What you do + link
Banner/CoverScreenshot of your work or client result — not a viral post unrelated to what you doProfessional, shows expertiseN/A
Pinned/FeaturedBest case study or proof of workAbout section: first 2 lines matter most (shown before "see more")N/A
LinkPortfolio or booking pageWebsite or CalendlyWebsite

On LinkedIn, also frame past Experience entries in terms of outcomes, not responsibilities.

Common Mistakes

Vague positioning ("I help businesses grow" → "I build API developer portals for AI startups"); no proof (claims without numbers, client names, or links don't convert); too many things (pick one clear positioning — "AI consultant + web designer + content creator + coach" = nothing); outdated pinned content; no CTA ("DM me," "Book a call," or a link).

Quick Audit

Ask yourself these 3 questions about your profile:

  1. If a stranger lands on my profile, do they know what I do in 5 seconds?
  2. Is there proof that I'm good at it?
  3. Is there a clear next step (link, CTA, booking page)?

If any answer is "no," fix that first before doing any outreach.

Related Skills

  • cold-dm — write outreach messages (only works if profile converts)
  • content-selling — create content that drives people to your profile
  • keyword-search — find prospects (they'll check your profile before replying)

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