Reddit Ads with AdKit

This skill tells you how to create, edit, and report on Reddit ads through AdKit. It covers the steps, not the strategy.

Connect AdKit

AdKit is one MCP connector for Meta, Google, TikTok, LinkedIn, Microsoft, Reddit, X, and Pinterest ads.

• Claude, ChatGPT, and most AI apps: add a custom connector with the address https://mcp.adkit.so, then sign in.
• Claude Code: claude mcp add --transport http adkit https://mcp.adkit.so

For other AI apps, see how to set up the AdKit MCP server for Reddit Ads. If the AdKit tools are not available, tell the user how to connect. Then stop.

What AdKit can do on Reddit

AdKit cannot delete Reddit campaigns, ad groups, or ads. Pause them instead with status: "paused".

Steps

All calls go through adkit_manage with platform: "reddit". Before a call you have not made in this session, read its fields with adkit_help({ path: "manage reddit <entity> <action>" }). Do not guess field names. In this skill, campaigns create means entity: "campaigns", action: "create".

1. Project: call adkit_projects and get the projectId. Every call needs it.
2. Account: call adkit_status. If no Reddit account is connected, call adkit_setup with platform: "reddit" and give the user the link. After they sign in, use accounts available, then accounts connect.
3. Account defaults: find the profile, pixel, and funding instrument with accounts profiles, accounts pixels, and accounts funding-instruments. Save them with accounts update. This change applies immediately, with no draft.

4. Build from the top down. Each create saves a draft. For each level, do these steps before you start the next level:

   • Show the draft to the user (drafts get, or the link https://app.adkit.so/manage/drafts?open=<draftId>).
   • Wait for a yes. Then publish it with drafts publish.
   • Use the Reddit ID that the publish result returns as the parent of the next level. A draft ID never works as a parent ID.

   The levels, in order:

   1. Campaign: campaigns create with a name and an objective. Campaigns start paused, so they spend nothing.
   2. Ad group: ad-groups create with the campaignId, the budget, bidding, and targeting.
   3. Ad: ads create with the adGroupId and the creative. For an image or video: call adkit_manage with entity: "media" and action: "request_upload_url" (no platform). It returns an upload URL. Send the file to that URL with PUT. Put the returned uploadId in creative.media[].id. A video also needs a thumbnail image. AdKit sends the files to Reddit when the ad is published.
5. Go live: campaigns update with status: "active". Publish that draft only after the user says yes. Then check with ad-groups list and ads list that the ad groups and ads are active too.
6. Results: results list with a level and a date range (from and to).

Reddit rules

• Write support is in beta. When a write fails, read the error and its retryable flag. Check your drafts and the existing Reddit objects before you retry, so you do not create the same thing twice. Report unexpected failures with adkit_feedback.
• Campaigns start paused. Ad groups and ads start active.
• A lifetime budget on the campaign turns on campaign budget optimization: Reddit splits that one budget across the ad groups. Otherwise, put a daily budget on each ad group.
• AdKit creates the Reddit post behind each ad. Do not create posts yourself.
• Use AdKit field names (camelCase). The entities in the table above ignore raw Reddit API field names.

Anything else in the Reddit API

For a Reddit feature that AdKit does not cover, use entity: "platform-api-request" with action: "mutate". The action is always mutate, also for reads. AdKit sends the request to https://ads-api.reddit.com/api/v3 as it is. The user must turn on Advanced Platform Access in AdKit's Agent Permissions.

• Check every path and field in the Reddit Ads API docs.
• Writes save a draft, like any other change.
• After you use it, report the missing feature with adkit_feedback.

{
  "projectId": "<projectId>",
  "entity": "platform-api-request",
  "action": "mutate",
  "data": {
    "platform": "reddit",
    "accountId": "<accountId>",
    "endpoint": "ad_accounts/<accountId>/campaigns",
    "method": "GET",
    "description": "List campaigns"
  }
}

Other platforms

The same AdKit connector runs Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, X Ads, and Pinterest Ads ads. Each platform has its own skill in this repo, for example meta-ads and google-ads.