cro-audit
Skill0 starsChanged 38 days agoMITView on GitHub
Conversion rate optimization audit and implementation for landings, home pages, pricing, quote and checkout flows. Use when reviewing or building any page whose job is to convert.
5 other projects use a version of this.
Adopted by
Most recently taken up by
- rdoser13/free-claude-skillstheir own version, first seen Oct 9, 2026
- calven-ai/marketing-as-codetheir own version, first seen Oct 7, 2026
- AgentlyLabs/founder-skillstheir own version, first seen Aug 20, 2026
- creativedeals/free-claude-skill-cro-audittheir own version, first seen Jul 29, 2026
- Infinite-Labs-AI/infinite-skillstheir own version, first seen Jul 2, 2026
Other versions5 projects use a version of this.
Word for word · 0
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Edited · 0
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Wrote their own version · 5
- Infinite-Labs-AI/infinite-skills★ 43same name
- calven-ai/marketing-as-code★ 10same name
- creativedeals/free-claude-skill-cro-audit★ 4same name
- rdoser13/free-claude-skills★ 3same name
- AgentlyLabs/founder-skills★ 2same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository7 other files it gives its agents.
- a11y-wcagSkill
- brand-bookSkill
- deep-researchSkill
- design-system-guardianSkill
- seo-geo-passSkill
- site-sweepSkill
- user-testing-synthesisSkill
The file
Files
CRO Audit
Framework (in evaluation order)
- Clarity (5-second test): does the hero answer what / for whom / why you in 5 seconds? One primary CTA above the fold, visually dominant.
- Friction: steps to convert, form field count, login walls (removing a login wall from a quote flow is usually a direct win), dead-end pages with no next action.
- Motivation: benefit-led headlines (outcome, not feature), social proof near decision points (testimonials, logos, numbers), risk reversal (guarantees, free step).
- Trust: real contact info, licenses/credentials, payment logos, professional imagery, consistent brand.
- Attention flow: F/Z pattern respected, no competing CTAs, whitespace guides the eye, carousels don't hide key content.
Recurring conversion patterns
- Quote/lead flows are often THE conversion action — reduce their friction obsessively.
- "Home cards → money page" direct routing (cards link to the converting page, not an intermediate hub).
- Sticky CTA on mobile (bottom bar or floating).
- Landing variants per audience reuse home sections, adapted — never thin doorway pages.
Output format
Score each area 1–5 + table: element · problem · hypothesis ("changing X will improve Y because Z") · effort (S/M/L) · expected impact (HIGH/MEDIUM/LOW). Implement quick wins first; propose A/B-worthy changes separately.
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