TrebuhSTrebuhS/Apple-Search-Ads-Skill/SKILL.md

Apple-Search-Ads

Skill5 starsChanged 9 months agoMITView on GitHub

Manage Apple Search Ads campaigns, ad groups, keywords, and reports via the asa-cli tool. Use when the user asks about Apple Search Ads management, campaign operations, keyword bidding, ASA reports, or ad performance.

2 other projects use a version of this.

Adopted by

Most recently taken up by

appeeky/aso-skillstheir own version, first seen Feb 27, 2026
Eronred/aso-skillstheir own version, first seen Feb 27, 2026

Other versions2 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 2
appeeky/aso-skills★ 2.2ksame name
Eronred/aso-skills★ 2.2ksame name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

The file

We split this skill into the rules it gives an agent

6 rules. About 0 are common, 0 are distinctive, and 6 are very specific to this project.

≈0
Common · estimate
Many files like this have a rule of this kind.
≈0
Distinctive · estimate
This author's own choices. Worth a look.
6
Very specific
Tied to their project's names, files or tools. Probably skip.

Common
Distinctive
Very specific

Very specific:
Use asa-cli to interact with the Apple Search Ads Campaign Management API v5.
line 8
Very specific:
Run asa-cli whoami to list available orgs.
line 12
Very specific:
Always use -o json and pipe through jq when extracting specific fields
line 102
Very specific:
Use --all on find commands to auto-paginate large result sets
line 105
Very specific:
Default pagination limit is 20.
line 111
Very specific:
Use --grand-totals on campaign reports to get aggregated totals across all campaigns
line 113

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.

Files

SKILL.md

Apple Search Ads CLI

Use asa-cli to interact with the Apple Search Ads Campaign Management API v5. Always use -o json when you need to parse results programmatically.

Organizations

Run asa-cli whoami to list available orgs. For multi-org accounts, pass --org-id with every command (except whoami). Single-org accounts auto-detect the org.

Commands

Auth & Config

asa-cli whoami                          # List all orgs (no --org-id needed)
asa-cli configure --client-id "..." --team-id "..." --key-id "..." --private-key-path "..."
asa-cli configure                       # Interactive mode

Campaigns

asa-cli campaigns list [--org-id <orgid>] [--limit N] [--offset N]
asa-cli campaigns get <id> [--org-id <orgid>]
asa-cli campaigns find [--org-id <orgid>] [--filter "status=ENABLED"] [--sort "name:asc"] [--limit N] [--all]
asa-cli campaigns create [--org-id <orgid>] --name "..." --budget 1000 --daily-budget 50 --countries US,GB --app-id 123456
asa-cli campaigns update <id> [--org-id <orgid>] [--name ...] [--budget ...] [--daily-budget ...] [--status ENABLED|PAUSED]
asa-cli campaigns delete <id> [--org-id <orgid>]

Ad Groups (require --campaign-id)

asa-cli adgroups list --campaign-id <id> [--org-id <orgid>]
asa-cli adgroups get <id> --campaign-id <id> [--org-id <orgid>]
asa-cli adgroups find --campaign-id <id> [--org-id <orgid>] [--filter "status=ENABLED"]
asa-cli adgroups create --campaign-id <id> [--org-id <orgid>] --name "..." --default-bid 1.50 --start-time "2026-01-01T00:00:00.000" [--cpa-goal 5.00] [--auto-keywords true|false]
asa-cli adgroups update <id> --campaign-id <id> [--org-id <orgid>] [--name ...] [--default-bid ...] [--status ...]
asa-cli adgroups delete <id> --campaign-id <id> [--org-id <orgid>]

Keywords (require --campaign-id --adgroup-id)

asa-cli keywords list --campaign-id <id> --adgroup-id <id> [--org-id <orgid>]
asa-cli keywords get <kwid> --campaign-id <id> --adgroup-id <id> [--org-id <orgid>]
asa-cli keywords find --campaign-id <id> --adgroup-id <id> [--org-id <orgid>] [--filter "text~brand"]
asa-cli keywords create --campaign-id <id> --adgroup-id <id> [--org-id <orgid>] --text "keyword" [--text "another"] --match-type BROAD|EXACT [--bid 1.50]
asa-cli keywords update --campaign-id <id> --adgroup-id <id> [--org-id <orgid>] --id <kwid> [--status ACTIVE|PAUSED] [--bid 2.00]
asa-cli keywords delete <kwid,kwid2> --campaign-id <id> --adgroup-id <id> [--org-id <orgid>]

Negative Keywords

# Campaign-level
asa-cli negative-keywords campaign-list --campaign-id <id> [--org-id <orgid>]
asa-cli negative-keywords campaign-find --campaign-id <id> [--org-id <orgid>] [--filter "text~free"]
asa-cli negative-keywords campaign-create --campaign-id <id> [--org-id <orgid>] --text "term" [--text "another"] --match-type EXACT|BROAD
asa-cli negative-keywords campaign-delete <kwid,...> --campaign-id <id> [--org-id <orgid>]

# Ad group-level
asa-cli negative-keywords adgroup-list --campaign-id <id> --adgroup-id <id> [--org-id <orgid>]
asa-cli negative-keywords adgroup-find --campaign-id <id> --adgroup-id <id> [--org-id <orgid>] [--filter "text~competitor"]
asa-cli negative-keywords adgroup-create --campaign-id <id> --adgroup-id <id> [--org-id <orgid>] --text "term" [--text "another"] --match-type EXACT|BROAD
asa-cli negative-keywords adgroup-delete <kwid,...> --campaign-id <id> --adgroup-id <id> [--org-id <orgid>]

Reports

asa-cli reports campaigns [--org-id <orgid>] --start-date 2024-01-01 --end-date 2024-01-31 [--granularity DAILY|WEEKLY|MONTHLY] [--group-by countryOrRegion,deviceClass]
asa-cli reports adgroups --campaign-id <id> [--org-id <orgid>] --start-date ... --end-date ...
asa-cli reports keywords --campaign-id <id> [--org-id <orgid>] --start-date ... --end-date ...
asa-cli reports search-terms --campaign-id <id> [--org-id <orgid>] --start-date ... --end-date ...

Utilities

asa-cli apps search --query "MyApp" [--owned]
asa-cli geo search --query "US" [--entity ...] [--country-code ...]

Filter Syntax

Operators for --filter: = EQUALS, ~ CONTAINS, @ IN (comma-sep), > GT, < LT, >= GTE, <= LTE, !~ NOT_CONTAINS.

Example: --filter "status=ENABLED" --filter "name~Brand"

Global Flags

Flag	Short	Description
`--output`	`-o`	`json` or `table` (default: `table`)
`--org-id`		Organization ID — required for multi-org accounts, auto-detected for single-org
`--profile`	`-p`	Named config profile
`--verbose`	`-v`	Show HTTP request/response details
`--no-color`		Disable colored output

Config

Config stored at ~/.asa-cli/config.yaml, token cache at ~/.asa-cli/token_cache.json
Profiles: asa-cli configure -p production --client-id "..." ..., then asa-cli campaigns list -p production
Env var overrides: ASA_CLIENT_ID, ASA_TEAM_ID, ASA_KEY_ID, ASA_ORG_ID, ASA_PRIVATE_KEY_PATH

Guidelines

Always use -o json and pipe through jq when extracting specific fields
For multi-org accounts, always include --org-id — run asa-cli whoami -o json to discover org IDs
Fetch campaign/adgroup IDs first before operating on child resources
Use --all on find commands to auto-paginate large result sets
Reports require --start-date and --end-date in YYYY-MM-DD format
Currency is auto-detected from the org — no need to specify it manually
Ad group create requires --start-time (ISO 8601 format, e.g. "$(date -u +%Y-%m-%dT%H:%M:%S.000)" for now)
--auto-keywords defaults to false (search match OFF). Only enable explicitly when creating discovery ad groups
keywords find may return 404 on paused/deleted campaigns — use keywords list as a fallback
Default pagination limit is 20. Use --limit 50 (or higher) when expecting more results (e.g. negative keywords)
Report metrics use v5 field names: totalInstalls, tapInstalls, viewInstalls, totalNewDownloads, totalRedownloads, totalInstallRate, tapInstallRate, totalAvgCPI, tapInstallCPI, avgCPM — not the old v4 names
Use --grand-totals on campaign reports to get aggregated totals across all campaigns

Download now (ZIP)

Does it work?

Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.

No reviews yet

People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.

It worked
Partly
It didn't

What did you use it for? e.g. Reviewing pull requests in a Rails app

Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.

Your trail

Files you open will collect here, so you can find them again.

Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.

Now do this for your own.

Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.

Check your setup, free