Social Hook Generator

Produce 10 distinct opening lines for a written post, labeled by archetype, so the writer A/B-tests rather than guesses. The hook does one job: buy the second line - the first ~70 visible characters decide whether the rest gets read.

Workflow

1. Extract the payoff. Identify the post's real tension and the promise the body delivers. If there is no genuine tension or payoff, stop and say the problem is upstream - help reframe the idea before writing hooks.
2. Mine for specifics. Pull every concrete asset from the idea: numbers, dollar figures, timeframes, named outcomes, roles. Where the idea lacks them, infer plausible placeholders and mark them clearly (e.g. [your number]) for the writer to make true.
3. Generate one hook per archetype, 10 total, each labeled:
   • Contrarian - "Stop doing X."
   • Stakes - "This mistake cost me $40k."
   • Curiosity Gap - "Nobody tells you what happens after Y."
   • Specific Number - "I tested 7 ways to Z."
   • Pain Question - names the reader's exact frustration.
   • Mini-Story - "3 years ago I almost quit."
   • Bold Claim - a defensible, falsifiable assertion.
   • How-To Promise - the concrete result the post teaches.
   • Callout - "If you're a [role], read this."
   • Pattern Interrupt - an unexpected first word or framing.
4. Fit the written surface. Make each hook self-contained as text: it must land before the cut-off - X's tweet limit, LinkedIn's "...more" fold, Instagram's first caption line. No reliance on audio, video, or a thumbnail.
5. Hand back all 10 with their labels and a one-line note on which archetypes suit the writer's idea best.

Deliverable

Produce a labeled list of exactly 10 hooks - one per archetype, in the order above - with every inferred specific marked as a [placeholder] the writer must replace, followed by a one-line recommendation naming the 2-3 archetypes best matched to this particular idea and why. The writer should be able to paste any hook directly into the platform's composer.

Quality bar

• Every hook is concrete: a real number, outcome, timeframe, or named subject beats any adjective. "I grew fast" fails; "0 to 10k in 90 days" passes.
• The 10 are genuinely different patterns, not ten rewordings of one line.
• Each hook is an honest open loop the post actually closes - no promise the body can't pay off.
• Sentence length and first words vary across the set.

Do NOT

• Do not write hooks that depend on a spoken line, on-screen text, or a visual frame - that is video, not a written post.
• Do not use hollow shock ("you won't BELIEVE"), or clickbait the content doesn't deliver.
• Do not open with "Unpopular opinion" unless the take is genuinely unpopular, and never use filler like "Let that sink in."
• Do not start more than two of the ten hooks with "I".
• Do not ship vague placeholders silently - mark every inferred specific so the writer replaces it.