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ShawhinTShawhinT/non-coding-skills/conversion-copy/SKILL.md

conversion-copy

Skill40 starsChanged 13 days agoNo licenceView on GitHub

Draft, sharpen, or diagnose copy whose job is conversion — landing pages, event registration pages (Luma), one-pagers, LinkedIn posts meant to sell, newsletters meant to sell, sales emails, and cold outreach DMs. Use whenever Shaw asks to write, rewrite, review, tighten, or critique conversion-focused copy. Triggers include "write the landing page", "draft the one-pager", "sharpen this headline", "tighten this newsletter", "rewrite this CTA", "write me a cold email", "outreach DM", "review this copy", "make this hit harder", "sounds like a brand wrote it". Also trigger when Shaw shares a copy draft and asks for review or rewrite, or casual phrasing like "help me write the promo". Applies Harry Dry's 3-question filter plus universal and channel-specific frameworks. Do NOT use for general LinkedIn posts (→ linkedin-voice), top-of-funnel essays (→ linkedin-voice or newsletter-writer), full sales letter structure (→ sales-letter-writer), or emails without conversion intent (→ email-helper).

3 other projects use a version of this.

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The file

We split this skill into the rules it gives an agent

3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 3 edited versions we read keep these.

  • 3

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.

“Common” is measured: kept by at least 6 in 10 of the 3 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

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