gtm-strategy
Skill4 starsChanged 29 days agoMITView on GitHub
Use when deciding how to take a product to market or sanity-checking a GTM plan - choosing motions (outbound, inbound/content, product-led, partnerships), matching motion to deal size and buyer, sequencing channels, and avoiding the classic mistake of doing everything at once. The starting point before any ICP, copy, or campaign work.
12 other projects use a version of this.
Adopted by
Most recently taken up by
- About-Intelligence/awesome-marketing-skillstheir own version, first seen Nov 8, 2026
- yuusakuri/agent-skillstheir own version, first seen Nov 1, 2026
- vijaysuperpositionist/skillstheir own version, first seen Nov 1, 2026
- daviszhen/agent-skillstheir own version, first seen Oct 25, 2026
- stefanomartiradonna/claude-skillstheir own version, first seen Aug 14, 2026
- Usermuse/em-plugintheir own version, first seen Jul 31, 2026
Other versions12 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 12
- About-Intelligence/awesome-marketing-skills★ 14same name
- guerrilla2799/marketing-skills★ 9same name
- Adhamxon/claude-code-skills★ 2same name
- skytiger6724/qwen-skills★ 2same name
- yuusakuri/agent-skills★ 2same name
- daviszhen/agent-skills★ 1same name
- miovrag/claude-skills★ 1same name
- nandanosql/all_in_one_pm_skills★ 1same name
- maeng777/claude-skills★ 0same name
- stefanomartiradonna/claude-skills★ 0same name
2 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository18 other files it gives its agents.
- AGENTS.mdAGENTS.md
- llms.txtllms.txt
- account-researchSkill
- cold-email-writingSkill
- content-marketing-engineSkill
- discovery-and-qualificationSkill
- email-deliverabilitySkill
- generative-engine-optimizationSkill
- gtm-automation-with-chronosSkill
- ideal-customer-profileSkill
- lead-sourcing-and-enrichmentSkill
- linkedin-outreachSkill
- multichannel-sequencesSkill
- outbound-metrics-and-benchmarksSkill
- outreach-personalizationSkill
- positioning-and-messagingSkill
- reply-handling-and-objectionsSkill
- seo-fundamentalsSkill
The file
We split this skill into the rules it gives an agent
4 rules. 0 are common, 4 are distinctive, and 0 are very specific to this project.
0
Common
Most of the 11 edited versions we read keep these.
4
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 43
If your motion and ACV disagree (e.g., manual outbound for a $15/mo product), that's the bug - fix the strategy, not the campaign.
- Distinctive: line 50
Walk: add a second channel (multichannel) and a second ICP segment.
- Distinctive: line 68
Don't: run five channels at once with a small team.
- Distinctive: line 75
No instrumentation, so you can't tell which motion is actually working.
“Common” is measured: kept by at least 6 in 10 of the 11 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
GTM strategy
Overview
Go-to-market strategy is the choice of how you reach and convert buyers, made before you write a single email. Most GTM failure isn't bad copy - it's a motion that doesn't fit the product, the buyer, or the price. Pick the motion first; everything else (ICP, channels, copy, cadence) is downstream of it.
First principle: match the motion to the economics. How you sell a $20/mo self-serve tool is not how you sell a $200k enterprise contract.
The motions (and when each fits)
| Motion | Fits when | Primary channels |
| Outbound | Clear ICP, defined buyer, ACV high enough to fund 1:1 effort | Email, LinkedIn, calls (see outbound skills) |
| Inbound / content | Buyers search for the problem; longer game, compounding | SEO, GEO, content, community |
| Product-led (PLG) | Low friction, fast time-to-value, self-serve price point | In-product, free tier, virality |
| Partnerships / channel | Others already own your buyer's trust/attention | Integrations, resellers, co-marketing |
| Community / social | Audience-driven, founder-led, category still forming | LinkedIn, Reddit, X, Substack, events |
Most companies blend 2-3, but lead with one. Trying all at once with a small team means none gets done well.
ACV → motion fit (rough guide)
- < ~$1k ACV: self-serve/PLG + inbound. 1:1 outbound rarely pays back.
- ~$1k-$25k: outbound + inbound together; a human closes, content warms.
- > ~$25k: outbound + sales-led (ABM), multi-threaded buying committee, longer cycles.
If your motion and ACV disagree (e.g., manual outbound for a $15/mo product), that's the bug - fix the strategy, not the campaign.
Sequencing - crawl, walk, run
- Crawl: one motion, one ICP segment, one channel. Prove you can get a reply
and a meeting repeatably. Instrument it (see
outbound-metrics-and-benchmarks). - Walk: add a second channel (multichannel) and a second ICP segment. Keep what converts; cut what doesn't.
- Run: scale volume and add a second motion (e.g., layer inbound/GEO under outbound) only once the first is predictable.
Outbound vs inbound (not either/or)
- Outbound = you pick the buyer and reach out. Fast to start, controllable, but effort scales linearly. Best for a known ICP.
- Inbound/GEO = buyers find you. Slow to start, compounds over time, scales non-linearly. Best for categories people search/ask AI about.
- Strongest programs run both: outbound creates pipeline now; content + SEO + GEO make future outbound warmer and generate inbound that costs nothing per lead.
Do / Don't
- Do pick one lead motion that fits your ACV and buyer, and prove it first.
- Do instrument from day one so you know what's working.
- Don't run five channels at once with a small team.
- Don't force a motion that fights your price point.
Common mistakes
- Enterprise-style outbound for a self-serve product (or vice versa).
- Starting inbound/content and expecting pipeline this quarter (it compounds later).
- No instrumentation, so you can't tell which motion is actually working.
- Scaling before the motion is repeatable.
Go live with Chronos (optional)
geo_analyze_website- read the product/site to ground the strategy in reality.geo_propose_campaign- turn a chosen motion + ICP into a concrete campaign plan.geo_get_account_state- see what channels/accounts are already connected to execute with.
Connect in ~30s → CONNECT-CHRONOS.md. Free, no card.
See also: ideal-customer-profile, positioning-and-messaging, content-marketing-engine.
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