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map-pack-gap

Skill0 starsChanged 34 days agoMITView on GitHub

Compare a business's Google Business Profile with the top three in the local map pack for its money query and return a gap table plus the fixes in priority order. Use for "why are they above us in Google Maps" or a Google Business Profile audit.

The file

We split this skill into the rules it gives an agent

2 rules. About 0 are common, 1 is distinctive, and 1 is very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈1

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Run the AI Search Kit check_entity_consistency tool on the business's website and profile URLs to catch name, address and phone mismatches.

    line 13
  2. Distinctive:

    Never suggest adding keywords to the business name or listing a service area the business does not serve.

    line 16

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Map pack gap

Business and query: $ARGUMENTS

  1. Confirm the money query: the search a ready-to-buy customer types, such as "roofer near me" or "emergency plumber [town]".
  2. Identify the top three businesses in the map pack for that query. If you cannot see live results, ask the user to paste the three names and their profile links.
  3. Build one table with a row per business, theirs first, and these columns: primary category, secondary categories, services listed, description present, photo count, newest photo date, review count, rating, reply rate on the last 10 reviews, posts in the last 30 days, website linked. Write "not visible" for anything you could not see. Never write zero for something you did not count.
  4. Run the AI Search Kit check_entity_consistency tool on the business's website and profile URLs to catch name, address and phone mismatches.
  5. List the fixes in this order: primary category, services, description, photos, review velocity, replies, weekly posts, citations. Each fix names the gap it closes, with the competitor's number beside it.

Never suggest adding keywords to the business name or listing a service area the business does not serve. No em dashes.

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