ads-linkedin
Skill2 starsChanged 6 months agoMITView on GitHub
LinkedIn Ads deep analysis for B2B advertising. Evaluates 27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, or LinkedIn campaign.
We split this skill into the rules it gives an agent
3 rules. 0 are common, 0 are distinctive, and 3 are very specific to this project.
0
Common
Most of the 7 edited versions we read keep these.
0
Distinctive
This author's own choices. Worth a look.
3
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 15
Read ads/references/linkedin-audit.md for full 27-check audit
- Very specific: line 16
Read ads/references/benchmarks.md for LinkedIn-specific benchmarks
- Very specific: line 17
Read ads/references/scoring-system.md for weighted scoring
“Common” is measured: kept by at least 6 in 10 of the 7 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
LinkedIn Ads Deep Analysis
Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology.
Process
- Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status)
- Read
ads/references/linkedin-audit.mdfor full 27-check audit - Read
ads/references/benchmarks.mdfor LinkedIn-specific benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate LinkedIn Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Technical Setup (25% weight)
- Insight Tag installed and firing on all pages (L01)
- Conversions API (CAPI) active, launched 2025 (L02)
- Conversion events configured for full funnel
- Revenue attribution tracking enabled
- Salesforce/HubSpot CRM integration (June 2025) enables closed-loop impression-to-revenue reporting
Audience Targeting (25% weight)
- Job title targeting uses specific titles, not just functions (L03)
- Company size filtering matches ICP (L04)
- Seniority level appropriate for offer (L05)
- Matched Audiences active: retargeting + contact lists (L06)
- ABM company lists uploaded (up to 300,000 companies) (L07)
- Audience expansion OFF for precision campaigns, ON for scale (L08)
- Predictive audiences tested, replaced Lookalikes Feb 2024 (L09)
Creative Quality (20% weight)
- Thought Leader Ads active, ≥30% budget allocation for B2B (L10)
- Ad format diversity: ≥2 formats tested (L11)
- Video ads tested (L12)
- Creative refresh every 4-6 weeks (L13)
Lead Gen & Performance (15% weight)
- Lead Gen Form ≤5 fields (13% CVR benchmark) (L14)
- Lead Gen Form synced to CRM in real-time (L15)
- Campaign objective matches funnel stage (L18)
- A/B testing active: creative or audience (L19)
- Message ad frequency ≤1 per 30-45 days (L20)
Bidding & Budget (15% weight)
- Bid strategy: Start with Manual CPC. Maximum Delivery is the most expensive option. (L16)
- Daily budget ≥$50 for Sponsored Content (L17)
- CTR ≥0.44% for Sponsored Content (L21)
- CPC within benchmark: $5-7 average, senior $6.40+ (L22)
- Lead-to-opportunity rate tracked, not just CPL (L23)
- Attribution: 30-day click / 7-day view configured (L24)
- Demographics report reviewed monthly (L25)
Thought Leader Ads (TLA) Assessment
Thought Leader Ads use employee/executive personal posts as sponsored content. Non-employee members eligible since March 2025. 2-5x higher engagement than standard Sponsored Content.
- CPC typically $2.29-$4.14 vs $13.23 for standard Sponsored Content
- CTR typically 2-3x higher than corporate-branded ads
- 2-5x higher engagement (includes non-employee member TLAs since March 2025)
- Best for: B2B thought leadership, brand awareness, engagement
Evaluate:
- Are TLAs being used? (If not, HIGH priority recommendation)
- Are they getting ≥30% of total LinkedIn budget?
- Are the right employees selected (industry credibility, active posters)?
- Is post content authentic and valuable (not salesy)?
Ad Format Benchmarks
| Format | Key Metric |
| Document Ads | 7.00% engagement rate |
| Conversation Ads | 50-60% open rate |
Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022.
LinkedIn Audience Network
Expert consensus is OFF. Quality is poor, and it dilutes campaign performance data. Disable LinkedIn Audience Network unless specifically testing with isolated budget.
ABM Strategy Assessment
For B2B Enterprise accounts:
- Company list uploaded and segmented by tier (Tier 1, 2, 3)
- Custom content per tier (personalized messaging)
- Account penetration tracking (contacts reached per target account)
- Integration with CRM/ABM platform (Demandbase, 6sense, etc.)
LinkedIn Context
| Setting | Value |
| Minimum audience size | 500 (for ads to run) |
| Lead Gen Form CVR benchmark | 13% |
| TLA CPC range | $2.29-$4.14 |
| Standard SC CPC | $13.23 average |
| Hierarchy rename | Oct 2025 (Campaign Group → Campaign → Ad) |
| Predictive Audiences | Replaced Lookalikes Feb 2024 |
Key Thresholds
| Metric | Pass | Warning | Fail |
| CTR (Sponsored Content) | ≥0.44% | 0.30-0.44% | <0.30% |
| CPC (average) | ≤$7.00 | $7-10 | >$10.00 |
| Lead Gen CVR | ≥10% | 5-10% | <5% |
| Message frequency | ≤1/30 days | 1/15-30 days | >1/15 days |
| TLA budget share | ≥30% | 15-30% | <15% |
Output
LinkedIn Ads Health Score
LinkedIn Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Audience: XX/100 ██████████ (25%)
Creative: XX/100 ███████░░░ (20%)
Lead Gen: XX/100 █████░░░░░ (15%)
Budget & Bidding: XX/100 ████████░░ (15%)Deliverables
LINKEDIN-ADS-REPORT.md: Full 27-check findings with pass/warning/fail- TLA adoption roadmap (if not using)
- ABM strategy recommendations (for B2B)
- Lead Gen Form optimization priorities
- Quick Wins sorted by impact
Other versions8 projects use a version of this.
Word for word · 1
- chriswestt/claude-skills★ 0100% same
Edited · 5
- coopersimson96/ai-content-system★ 1793% same
- megastep/codex-skills★ 493% same
- get-proofpilot/claude-skills-catalog★ 193% same
- Biznomad/claude-skills★ 093% same
- hackjpn/claude-skills★ 093% same
Wrote their own version · 2
- AgriciDaniel/claude-ads★ 10ksame name
- pooriaarab/skills★ 1same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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