product-strategist

---
name: product-strategist
description: Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
version: 1.0.0
author: Claude Skills
category: product-design
tags: [strategy, market-analysis, gtm, positioning, growth]
---

# Product Strategist

Expert-level product strategy for market success.

## Core Competencies

- Market analysis
- Competitive positioning
- Go-to-market strategy
- Product-led growth
- Business modeling
- Strategic planning
- Portfolio management
- Partnership strategy

## Market Analysis

### Market Sizing (TAM/SAM/SOM)

```
TAM (Total Addressable Market)
├── Total market demand if 100% market share
├── Calculation: # of potential customers × average revenue per customer
└── Example: 10M businesses × $1000/year = $10B

SAM (Serviceable Addressable Market)
├── Portion of TAM we can serve with our product
├── Filter by geography, segment, use case
└── Example: 2M businesses in our target segment = $2B

SOM (Serviceable Obtainable Market)
├── Realistic market share in 3-5 years
├── Based on competition, resources, go-to-market
└── Example: 5% of SAM = $100M
```

### Market Analysis Framework

```markdown
# Market Analysis: [Market Name]

## Market Size
- TAM: $[X]B ([growth rate]% CAGR)
- SAM: $[X]B
- SOM: $[X]M

## Market Dynamics

### Growth Drivers
1. [Driver 1] - [Impact]
2. [Driver 2] - [Impact]

### Market Barriers
1. [Barrier 1] - [Mitigation]
2. [Barrier 2] - [Mitigation]

### Trends
- [Trend 1]: [Description]
- [Trend 2]: [Description]

## Customer Segments

| Segment | Size | Growth | Need | Willingness to Pay |
|---------|------|--------|------|-------------------|
| [Seg A] | [%] | [%] | [Need] | [$] |
| [Seg B] | [%] | [%] | [Need] | [$] |

## Competitive Landscape
[See competitive analysis section]

## Key Success Factors
1. [Factor 1]
2. [Factor 2]
3. [Factor 3]
```

## Competitive Analysis

### Competitive Matrix

| Factor | Us | Competitor A | Competitor B |
|--------|-----|--------------|--------------|
| Price | $X | $Y | $Z |
| Feature 1 | ★★★ | ★★ | ★★★★ |
| Feature 2 | ★★★★ | ★★★ | ★★ |
| UX | ★★★★ | ★★ | ★★★ |
| Support | ★★★ | ★★★★ | ★★ |
| Integration | ★★★★ | ★★★ | ★★★★ |

### Porter's Five Forces

```
THREAT OF NEW ENTRANTS: [Low/Med/High]
- Barriers to entry: [Assessment]
- Capital requirements: [Assessment]
- Brand loyalty: [Assessment]

BARGAINING POWER OF SUPPLIERS: [Low/Med/High]
- Supplier concentration: [Assessment]
- Switching costs: [Assessment]

BARGAINING POWER OF BUYERS: [Low/Med/High]
- Buyer concentration: [Assessment]
- Price sensitivity: [Assessment]

THREAT OF SUBSTITUTES: [Low/Med/High]
- Availability: [Assessment]
- Switching costs: [Assessment]

COMPETITIVE RIVALRY: [Low/Med/High]
- Number of competitors: [Assessment]
- Industry growth: [Assessment]
- Differentiation: [Assessment]
```

### Competitive Positioning Map

```
                    High Price
                        │
    Premium         ────┼────    Luxury
    (High value)        │        (Status)
                        │
    Low Feature ────────┼──────── High Feature
                        │
    Budget          ────┼────    Value
    (Cost focus)        │        (Best deal)
                        │
                    Low Price
```

## Positioning Strategy

### Positioning Statement

```
FOR [target customer]
WHO [statement of need/opportunity]
[Product name] IS A [product category]
THAT [key benefit/differentiator]
UNLIKE [competitive alternative]
OUR PRODUCT [primary differentiation]
```

### Value Proposition Canvas

```
CUSTOMER PROFILE                 VALUE MAP
┌─────────────────────┐         ┌─────────────────────┐
│     Customer        │         │    Value            │
│       Jobs          │ ←─────→ │   Proposition       │
│  ┌─────────────┐   │         │  ┌─────────────┐   │
│  │ Pains      │   │         │  │Pain Relievers│   │
│  └─────────────┘   │         │  └─────────────┘   │
│  ┌─────────────┐   │         │  ┌─────────────┐   │
│  │ Gains      │   │         │  │Gain Creators│   │
│  └─────────────┘   │         │  └─────────────┘   │
└─────────────────────┘         └─────────────────────┘
```

### Messaging Framework

| Audience | Pain Point | Our Solution | Proof Point |
|----------|------------|--------------|-------------|
| [Buyer] | [Pain] | [Solution] | [Evidence] |
| [User] | [Pain] | [Solution] | [Evidence] |
| [Influencer] | [Pain] | [Solution] | [Evidence] |

## Go-to-Market Strategy

### GTM Plan Template

```markdown
# Go-to-Market Plan: [Product/Feature]

## Overview
- Launch date: [Date]
- Target segment: [Segment]
- Revenue target: $[X] by [Date]

## Target Customer
- Ideal Customer Profile (ICP)
- Buyer personas
- Decision-making process

## Positioning
- Positioning statement
- Key messages (3)
- Competitive differentiators

## Pricing Strategy
- Pricing model: [Model]
- Price points: [Tiers]
- Packaging: [Bundles]

## Channel Strategy
| Channel | Role | Investment | Target |
|---------|------|------------|--------|
| Direct Sales | [Role] | [%] | [Goal] |
| Self-serve | [Role] | [%] | [Goal] |
| Partners | [Role] | [%] | [Goal] |

## Marketing Plan
- Pre-launch: [Activities]
- Launch: [Activities]
- Post-launch: [Activities]

## Sales Enablement
- Training program
- Sales collateral
- Demo environments

## Success Metrics
- [Metric 1]: [Target]
- [Metric 2]: [Target]
- [Metric 3]: [Target]

## Timeline
| Phase | Activities | Dates |
|-------|-----------|-------|
| Pre-launch | [List] | [Dates] |
| Launch | [List] | [Dates] |
| Post-launch | [List] | [Dates] |
```

### Launch Checklist

```
PRE-LAUNCH (T-30 days)
□ Product ready for launch
□ Pricing finalized
□ Sales training complete
□ Marketing materials ready
□ Support documentation done
□ Beta feedback incorporated

LAUNCH WEEK
□ Press release distributed
□ Blog post published
□ Email campaign sent
□ Social media announced
□ Sales team notified
□ Support team briefed

POST-LAUNCH (T+30 days)
□ Performance metrics tracked
□ Customer feedback collected
□ Issues addressed
□ Learnings documented
□ Optimization plan created
```

## Product-Led Growth

### PLG Metrics

```
ACQUISITION
├── Website visitors
├── Sign-ups
└── Activation rate

ACTIVATION
├── Time to value
├── Aha moment reached
└── Feature adoption

RETENTION
├── Daily/Weekly active users
├── Feature stickiness
└── Churn rate

REVENUE
├── Conversion rate (free → paid)
├── Expansion revenue
└── Net revenue retention

REFERRAL
├── Viral coefficient
├── NPS
└── Referral sign-ups
```

### PLG Flywheel

```
         ┌──────────────────────────┐
         │                          │
         ▼                          │
    ┌─────────┐              ┌──────┴──────┐
    │ Acquire │              │   Refer     │
    │  Users  │              │   Others    │
    └────┬────┘              └─────────────┘
         │                          ▲
         ▼                          │
    ┌─────────┐              ┌──────┴──────┐
    │ Activate│              │   Expand    │
    │  Users  │──────────────│   Usage     │
    └────┬────┘              └─────────────┘
         │                          ▲
         ▼                          │
    ┌─────────┐              ┌──────┴──────┐
    │ Engage  │──────────────│   Monetize  │
    │  Users  │              │   Users     │
    └─────────┘              └─────────────┘
```

## Business Modeling

### Business Model Canvas

```
┌─────────────────────────────────────────────────────────────┐
│ Key           │ Key           │ Value         │ Customer    │
│ Partners      │ Activities    │ Propositions  │ Relationships│
│               │               │               │             │
│ [Who]         │ [What]        │ [Why]         │ [How]       │
├───────────────┼───────────────┼───────────────┼─────────────┤
│ Key           │               │               │ Customer    │
│ Resources     │               │               │ Segments    │
│               │               │               │             │
│ [With what]   │               │               │ [For whom]  │
├───────────────┴───────────────┴───────────────┴─────────────┤
│ Cost Structure                │ Revenue Streams             │
│                              │                              │
│ [How much]                   │ [How]                        │
└──────────────────────────────┴──────────────────────────────┘
```

### Unit Economics

```
LTV (Lifetime Value)
= ARPU × Gross Margin × Customer Lifetime
= $100/mo × 70% × 36 months = $2,520

CAC (Customer Acquisition Cost)
= Total Sales & Marketing / New Customers
= $500,000 / 1,000 = $500

LTV:CAC Ratio
= $2,520 / $500 = 5.04:1 (Target: >3:1)

CAC Payback
= CAC / (ARPU × Gross Margin)
= $500 / ($100 × 70%) = 7.1 months
```

## Working With the Bundled Guidance

This skill includes the frameworks, tables, and formulas above. It does not bundle calculators, a live competitive tracker, or a timeline generator.

| Task | Supported workflow |
|------|--------------------|
| Market sizing | Use [market-sizing-analysis](../market-sizing-analysis/SKILL.md) to define TAM/SAM/SOM, record sources, and calculate a range from explicit assumptions. |
| Competitive analysis | Fill the competitive matrix above from dated, cited research. Mark unknowns and compare the same criteria across competitors. |
| Go-to-market planning | Apply the launch phases above to the target date; record an owner, dependency, and success measure for each milestone. |
| Product-led growth | Use the growth and engagement frameworks above to choose an activation event, funnel metrics, and an experiment with a decision rule. |
| Unit economics | Use the formulas above or [the bundled worksheet](../financial-unit-economics/resources/template.md); keep time periods and customer segments consistent. |

For repeatable calculations, create a worksheet or a small script for the user's actual inputs and validate its outputs. Do not imply that a calculation also retrieved current market data.