Site Builder

A hand-written WordPress lead-generation site — theme, catalogue plugin and deploy tooling — driven from Claude Code and configured from one file.

First run? This repo ships untrained. Run /train (or paste TRAINING.md) before touching a page. Until then the templates carry [PLACEHOLDER] copy and no business details.

Rules

1. Never publish to production without explicit approval. Staging is free; a wrong phone number on a live site is not.
2. Load site-dna before writing or editing any page or site copy.
3. Every business detail comes from site.config.php. No template ever hardcodes a phone number, address, email or licence. If a value is missing, add the constant — do not inline it.
4. Never commit site.config.php, credentials, or real customer data. Subscriber and lead exports are gitignored deliberately: deleting such a file later does not remove it from git history.
5. Never display a third-party brand mark without authorisation. Being a reseller is not automatically permission.
6. No page builders, no CSS frameworks, no jQuery. Hand-written and mobile-first, on purpose.
7. Escape on output, sanitise on input. Every time.

(/train appends your own never-list here.)

Skills

Layout

site.config.example.php   the single source of business truth
theme/                    the WordPress theme
  inc/                    helpers, schema, lead form, menus, enqueue
  template-parts/         reusable sections
  page-<slug>.php         resolved automatically by page slug
plugin-listings/          catalogue custom post type, meta, shortcode
deploy/                   maintenance mode, catalogue importer

Checks before calling anything done

find . -name "*.php" -exec php -l {} \; | grep -v "No syntax errors"
grep -rn "\[[A-Z][A-Za-z ]*\]" theme/
grep -rnE "[0-9]{3}-[0-9]{3}-[0-9]{4}" theme/ plugin-listings/

All three should be silent. The second is the one that catches real mistakes.

Companion repo

Social Autoposter and Creator runs the same brand's social content. Its voice-dna and this repo's site-dna should agree — they describe one company.