pricing

Don't price from your costs, and don't price from a competitor's page. Price from what the buyer already pays to have this problem. It's the only number they can't argue with, because it's theirs.

${CLAUDE_SKILL_DIR} below is this skill's folder (where this SKILL.md lives).

python3 "${CLAUDE_SKILL_DIR}/price.py" options --pay-month 6400
python3 "${CLAUDE_SKILL_DIR}/price.py" check --pay-month 6400 --price 24000
python3 "${CLAUDE_SKILL_DIR}/price.py" set --deal north-pier --price 24000

--months changes the term (default 12).

The three prices

• Easy yes, 25% of what they pay now. Quick to say yes to. Good when you need the first customer more than the money.
• Founding price, about 33%. The default: a real saving for them, real money for you, and a reason to be early.
• Full value, 50%. When you're certain of the problem and they've seen the demo.

Steps

1. Get the number. Use what they told you, then the board (spend_month), then the market research. No number, no price: go back to /market-researcher or ask them.
2. price.py options. Read the three to the user with the working: what they pay, what they'd pay, what they keep.
3. If the user has a price in mind, price.py check. It says what share that is, and warns when it's high for something unfinished, or so low it reads as a toy.
4. Agree the number with the user. It's their call: the tool shows the working, the user decides.
5. price.py set. /offer-builder and /pre-sale link read it from the deal. A price can't change after they've paid.

Things to think through

• What "founding" means. Say what they get for being first: this price, and a say in what gets built. If the price really won't last, name the real date. If it will, don't pretend.
• Size. A bigger company paying more for this problem pays a bigger founding price, from the same share of its own number.
• Annual, up front. A year up front is the point of a pre-sale. If that's hard for them, a deposit beats a discount (/pre-sale record --deposit).
• Your costs still matter. Before you commit, check it pays for the build and whatever it costs to run for those 12 months. Stripe also takes its fee.
• Don't cut the price to win. Change what they get instead.

Example from the reel

North Pier pays $6,400 a month, $76,800 a year. Options: $19,000 (25%), $26,000 (34%), $38,000 (49%). The reel's price: check --price 24000 says 31% of what they pay today, and they keep $52,800. (Illustrative: North Pier and every figure are fictional.)

What it never does

• Never sets a price with no number behind it, and never invents what a company pays.
• Never promises the saving. "They keep $52,800" is arithmetic on their current bill, not a guarantee of what they'll save.
• Never changes a price after payment.

Consent and truth

• Nothing is sent or charged without the user's explicit yes. This skill only does the arithmetic and writes the price on the deal.
• Never invent a number, a result, a client or a deadline. Fill in only what is true and ask when something is missing.
• Pricing here is a starting point, not financial advice.