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JakeschincariolJakeschincariol/replica-skill/replica-brand/SKILL.md

replica-brand

Skill399 starsChanged 40 days agoMITView on GitHub

Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase. Use when the user says "name my app", "rebrand the clone", "make it mine", "pick a name and colours", "logo brief", "brand voice", "check for leftovers", or after /replica-entrepreneur. Always runs before /replica-launch.

1 other project uses a version of this.

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The file

We split this skill into the rules it gives an agent

4 rules. About 0 are common, 3 are distinctive, and 1 is very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈3

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read the angle from replica/fixes.md.

    line 30
  2. Distinctive:

    Not a logo, a brief for whoever makes it (the user, a designer, an image model):

    line 74
  3. Distinctive:

    must work at 16px (favicon) and as a 1024px app icon

    line 79
  4. Distinctive:

    must not resemble the original's mark: no shared shape, colour pair or letterform trick.

    line 82

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

replica-brand

Nothing launches under the original's identity. This skill is the line between "a clone" and "your app".

Tool in this folder:

python3 sweep.py . --avoid "Original Name,Its Company" --domains original.com --colors "#006bff"
python3 sweep.py . --config replica/brand.json        # same, from the brand file

Writes replica/brand.md and replica/brand.json (avoid, domains, colors, used by sweep.py, listing.py and replica-deploy).

Step 1: the name

Read the angle from replica/fixes.md. Generate 20 candidates across styles: descriptive (Booklink), compound (Slotwise), invented (Calvo), metaphor (Harbor), verb (Book). Then cut to 5 with these filters:

  • Not confusingly similar to the original in sound, look or meaning, and not to any other app in the same category. That is the test trademark offices use, so it is the test here. No puns on their name, no "-ly" twin.
  • Short, spellable after hearing it once, no awkward meaning in big languages.
  • Says something about the angle, or at least does not fight it.

Step 2: the checks, run, not assumed

For each of the 5, a row per check. Mark each to run, or the result with the date it was run. Never write "available" for a check nobody ran.

checkwhere
US trademarktmsearch.uspto.gov, the app's class (usually 9 and 42)
EU trademarkeuipo.europa.eu eSearch, or TMview for many offices
Canadaised-isde.canada.ca trademarks database
globalWIPO Global Brand Database
domainwhois name.com, or the registrar's search
App Store and Playsearch the exact name
handlesX, Instagram, TikTok, GitHub
the websearch "name + category"

These are screening checks, not legal clearance. Before spending money on the name, a trademark lawyer should do a proper search.

Step 3: palette

A new palette, written into the same token roles replica-design set up. Pick a primary brand hue from a different family than the original's (if theirs is blue, yours is not a nearby blue). Then:

python3 ../replica-design/contrast.py replica/design/tokens.json

Zero AA failures. Add the original's brand colours to brand.json so the sweep catches any that survive.

Step 4: logo brief

Not a logo, a brief for whoever makes it (the user, a designer, an image model):

  • the idea in one line, tied to the name and angle
  • mark type: wordmark, symbol plus wordmark, or monogram
  • must work at 16px (favicon) and as a 1024px app icon
  • deliverables: SVG, app icon 1024x1024 with no transparency for iOS, favicon set, social image 1200x630
  • must not resemble the original's mark: no shared shape, colour pair or letterform trick. Put the original's logo next to the drafts and check.

Step 5: voice

Three words for how it sounds, with what each does not mean ("direct, not blunt"). Five do and don't pairs. Then rewrite the 10 most-seen strings in the clone (sign up, empty states, the main button, the confirmation, the error) in that voice. All fresh, none echoing the original's phrasing.

Step 6: the sweep

Replace every placeholder name, colour and string. Then:

python3 sweep.py . --config replica/brand.json

It searches file contents and file names for the original's name (also inside identifiers like CalendlyEmbed), domains and colours, skipping node_modules, build output and the replica/ planning folder. Exit 1 means something is left. Fix until it says clean. Also check by eye: the favicon, the page titles, the email templates, the OG image, the app icon.

Output

replica/brand.md (name with checks, palette, logo brief, voice), replica/brand.json, updated tokens, rewritten strings, and a clean sweep. Next: /replica-launch.

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