founder-brand
Skill131 starsChanged 38 days agoMITView on GitHub
Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".
1 other project uses a version of this.
Adopted by
Most recently taken up by
- cmj-hub/claude-founder-brandtheir own version, first seen May 24, 2026
Other versions1 project uses a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 1
- cmj-hub/claude-founder-brand★ 3same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository10 other files it gives its agents.
- founder-boardSkill
- founder-cfoSkill
- founder-competitorsSkill
- founder-consumerSkill
- founder-launchSkill
- founder-marketingSkill
- founder-offerSkill
- founder-opsSkill
- founder-planSkill
- founder-pricingSkill
The file
We split this skill into the rules it gives an agent
5 rules. About 0 are common, 4 are distinctive, and 1 is very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈4
Distinctive · estimate
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 32
Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in …
- Very specific: line 38
Confusion: no name close to a competitor in founder/competitors.md.
- Distinctive: line 64
Never copy a competitor's name, logo, colours or tagline.
- Distinctive: line 65
No fonts, images or icons the user has no right to use.
- Distinctive: line 66
Not legal advice on trademarks.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
founder-brand
A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.
Step 1: read the brief
founder/idea.md, founder/marketing.md (the positioning line and the first
audience), founder/competitors.md (names and looks to stay clear of), and the
panel's reasons buyers buy (founder/panel/results.md). If the positioning is
missing, ask for it or run /founder-marketing first.
Step 2: name candidates
Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves:
- Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class of goods and services. Give the search links and the classes to check.
- Domain: whether the .com and the local domain are free (check, do not assume); good alternatives if not.
- Handles: Instagram, TikTok, X, YouTube.
- Confusion: no name close to a competitor in
founder/competitors.md.
Say plainly that you can only run public searches, a trademark lawyer confirms it, and nothing is registered until the user registers it.
Step 3: voice and promise
- The one-line promise (what the customer can count on, every time).
- A tagline, three options.
- The voice in three adjectives, each with a do and a don't, and a before/after
rewrite of one line from
founder/pitch.md.
Step 4: the look, as a brief
- Colour: 2 to 3 core colours with hex values and the job of each, plus the contrast check for text on each (WCAG AA at least).
- Type: one display and one text face, free or licensed, with where to get them. No font the user does not have a licence for.
- Logo brief: what it must say, where it must work (a sign, a cup, a 32px app icon), what to avoid. Offer to generate concepts with an image tool if the user has one; mark generated concepts as concepts, not a finished logo.
- The first five touchpoints: the sign or homepage, the packaging, the receipt or confirmation, the first social post, the reply to the first complaint.
Rules
- Never copy a competitor's name, logo, colours or tagline.
- No fonts, images or icons the user has no right to use.
- Not legal advice on trademarks.
Output
founder/brand.md. Next: /founder-ops and /founder-launch.
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