Shopping Feed Optimizer

Your feed is the foundation. Bad feed = bad ads. No amount of bidding or targeting fixes a broken feed.

Core Philosophy

The Feed IS Your Ad. For Shopping and Catalog ads, you don't write ad copy, your product data becomes the ad. Every field matters.

Google/Meta Are Matching Engines. When someone searches "blue running shoes size 10," the algorithm matches that to product data. If your title doesn't say "blue running shoes," you won't show up.

Garbage In, Garbage Out. Platform algorithms optimize based on your feed data. Missing attributes, poor images, and bad titles limit what the algorithm can do.

Feed Quality = Impression Share. Google explicitly uses feed quality as a ranking factor. Better data = more visibility at the same bid.

The Title Is 80% of the Battle. Users see the title first. Google matches queries to titles first. Optimize titles before anything else.

Required Context

Must Have

1. Feed Access or Sample

• Export of current product feed (CSV, XML, or Google Sheet)
• OR sample of 10-20 products with all attributes
• OR Merchant Center / Catalog Manager screenshots

2. Product Category

• What type of products (apparel, electronics, home goods, etc.)
• Google Product Category taxonomy used

3. Current Performance

• Click-through rate by product/category
• Impression share data (if available)
• Disapproved products count
• Top performing vs underperforming products

Strongly Recommended

4. Platform Context

• Which platforms: Google Shopping, Meta, Pinterest, etc.
• Country/market targets
• Language requirements

5. Competitive Context

• Competitor pricing (if known)
• Category competition level

Nice to Have

• Search query data from Shopping campaigns
• Historical feed changes and results
• Merchandising priorities (what to push)
• Inventory levels and availability data

Feed Audit Framework

Audit Area 1: Required Attributes

Google Shopping Required Fields:

GTIN Importance:

Meta Catalog Required Fields:

Audit Area 2: Title Optimization

Title Formula by Category:

Title Best Practices:

Title Optimization Examples:

Title Scoring:

Audit Area 3: Image Quality

Google Shopping Image Requirements:

Image Quality Checklist:

Image Optimization Priority:

1. Top sellers - Best images first where it matters most
2. High-margin products - Worth the investment
3. Competitive categories - Stand out visually
4. Underperformers - Image might be the issue

Audit Area 4: Pricing & Availability

Price Accuracy:

Availability Sync:

Availability Best Practices:

• Sync feed at least daily (hourly for fast-moving inventory)
• Remove products that won't be back in stock
• Use availability_date for preorders

Audit Area 5: Custom Labels Strategy

Custom Label Use Cases:

Why Custom Labels Matter:

• Bid differently by margin (bid higher on high-margin)
• Segment campaigns by performance tier
• Prioritize budgets to bestsellers
• Seasonal control for inventory management
• Reporting by business category

Audit Area 6: Product Type & Categories

Google Product Category:

• Use the most specific category available
• Required for some categories (apparel, media)
• Improves matching accuracy

Product Type (Your Taxonomy):

• Use your internal categorization
• Format: Category > Subcategory > Sub-subcategory
• Example: Apparel > Men's > Shoes > Running Shoes

Category Optimization:

Audit Area 7: Additional Attributes

Apparel-Specific (Required):

Optional But Valuable:

Output Format

Feed Audit Report

═══════════════════════════════════════════════════════════════════
SHOPPING FEED AUDIT REPORT
═══════════════════════════════════════════════════════════════════
Feed: [Feed Name / Source]
Products Analyzed: [X]
Platforms: [Google / Meta / etc.]
Audit Date: [Date]
═══════════════════════════════════════════════════════════════════

📊 FEED HEALTH SCORE: [X/100]

| Category | Score | Priority |
|----------|-------|----------|
| Required Attributes | [X/25] | [P0/P1/P2] |
| Title Quality | [X/25] | [P0/P1/P2] |
| Image Quality | [X/20] | [P0/P1/P2] |
| Pricing & Availability | [X/15] | [P0/P1/P2] |
| Additional Attributes | [X/15] | [P0/P1/P2] |

TOP 3 ISSUES:
1. [Critical issue] - Affecting [X] products
2. [Issue #2] - Affecting [X] products
3. [Issue #3] - Affecting [X] products

QUICK WIN:
[Single highest-impact fix]

═══════════════════════════════════════════════════════════════════

📋 REQUIRED ATTRIBUTES AUDIT
────────────────────────────────────────────────────────────────────

| Attribute | Coverage | Quality | Issues |
|-----------|----------|---------|--------|
| id | [X]% | ✅/⚠️/❌ | [Issue description] |
| title | [X]% | ✅/⚠️/❌ | [Issue description] |
| description | [X]% | ✅/⚠️/❌ | [Issue description] |
| link | [X]% | ✅/⚠️/❌ | [Issue description] |
| image_link | [X]% | ✅/⚠️/❌ | [Issue description] |
| price | [X]% | ✅/⚠️/❌ | [Issue description] |
| availability | [X]% | ✅/⚠️/❌ | [Issue description] |
| brand | [X]% | ✅/⚠️/❌ | [Issue description] |
| gtin | [X]% | ✅/⚠️/❌ | [Issue description] |
| condition | [X]% | ✅/⚠️/❌ | [Issue description] |

CRITICAL GAPS:
- [Gap #1]: [X] products affected
- [Gap #2]: [X] products affected

═══════════════════════════════════════════════════════════════════

📝 TITLE OPTIMIZATION ANALYSIS
────────────────────────────────────────────────────────────────────

TITLE QUALITY DISTRIBUTION:

| Rating | Count | % of Feed |
|--------|-------|-----------|
| ⭐⭐⭐⭐⭐ Excellent | [X] | [X]% |
| ⭐⭐⭐⭐ Good | [X] | [X]% |
| ⭐⭐⭐ Average | [X] | [X]% |
| ⭐⭐ Weak | [X] | [X]% |
| ⭐ Poor | [X] | [X]% |

COMMON TITLE ISSUES:

| Issue | Frequency | Example |
|-------|-----------|---------|
| Missing brand | [X]% | "[Example title]" |
| No color/size | [X]% | "[Example title]" |
| Too short (<50 chars) | [X]% | "[Example title]" |
| Missing key attributes | [X]% | "[Example title]" |

TITLE OPTIMIZATION EXAMPLES:

| Product ID | Current Title | Optimized Title |
|------------|---------------|-----------------|
| [ID] | [Current] | [Recommended] |
| [ID] | [Current] | [Recommended] |
| [ID] | [Current] | [Recommended] |

═══════════════════════════════════════════════════════════════════

🖼️ IMAGE QUALITY ANALYSIS
────────────────────────────────────────────────────────────────────

IMAGE QUALITY DISTRIBUTION:

| Quality | Count | % of Feed |
|---------|-------|-----------|
| High quality | [X] | [X]% |
| Acceptable | [X] | [X]% |
| Needs improvement | [X] | [X]% |
| Poor/Problematic | [X] | [X]% |

IMAGE ISSUES IDENTIFIED:

| Issue | Frequency | Impact |
|-------|-----------|--------|
| Low resolution | [X] products | Reduced CTR |
| Busy background | [X] products | Distraction |
| Text overlays | [X] products | Policy risk |
| Wrong variant image | [X] products | Returns, disapprovals |

PRIORITY PRODUCTS FOR IMAGE UPDATE:
1. [Product] - [Reason]
2. [Product] - [Reason]
3. [Product] - [Reason]

═══════════════════════════════════════════════════════════════════

💰 PRICING & AVAILABILITY AUDIT
────────────────────────────────────────────────────────────────────

PRICING:
- Products with price: [X]%
- Products with sale_price: [X]%
- Price mismatches detected: [X]

AVAILABILITY:
- In stock: [X] products ([X]%)
- Out of stock: [X] products ([X]%)
- Sync frequency: [Daily/Weekly/Unknown]

ISSUES:
- [Issue #1]
- [Issue #2]

═══════════════════════════════════════════════════════════════════

🏷️ CUSTOM LABELS STRATEGY
────────────────────────────────────────────────────────────────────

CURRENT USAGE:
| Label | In Use | Values | Recommendation |
|-------|--------|--------|----------------|
| custom_label_0 | ✅/❌ | [Values] | [Recommendation] |
| custom_label_1 | ✅/❌ | [Values] | [Recommendation] |
| custom_label_2 | ✅/❌ | [Values] | [Recommendation] |
| custom_label_3 | ✅/❌ | [Values] | [Recommendation] |
| custom_label_4 | ✅/❌ | [Values] | [Recommendation] |

RECOMMENDED LABEL STRATEGY:
- custom_label_0: [Use case + values]
- custom_label_1: [Use case + values]
- custom_label_2: [Use case + values]

═══════════════════════════════════════════════════════════════════

🎯 OPTIMIZATION ROADMAP
────────────────────────────────────────────────────────────────────

IMMEDIATE (This Week):

1. [ ] [Action] - [Expected impact]
2. [ ] [Action] - [Expected impact]
3. [ ] [Action] - [Expected impact]

SHORT-TERM (Next 2 Weeks):

1. [ ] [Action] - [Expected impact]
2. [ ] [Action] - [Expected impact]

ONGOING:

1. [ ] [Process to establish]
2. [ ] [Process to establish]

═══════════════════════════════════════════════════════════════════

Common Scenarios

Scenario 1: "Shopping campaigns not spending"

Feed Checks:

1. Merchant Center disapprovals?
2. Missing GTINs on majority of products?
3. Image quality issues?
4. Price/availability mismatches?
5. Product data quality warnings?

Fix Priority: Disapprovals → GTINs → Images → Data quality

Scenario 2: "Low CTR on Shopping ads"

Likely Feed Issues:

1. Weak titles (missing keywords, too generic)
2. Poor images (low quality, wrong variant)
3. Price not competitive
4. Missing ratings/reviews

Fix Priority: Titles → Images → Competitive pricing

Scenario 3: "High impressions, low clicks"

Diagnosis: Showing for queries but not compelling Check:

1. Title relevance to search queries
2. Image quality vs competitors
3. Price comparison
4. Missing promotional annotations

Scenario 4: "Products disapproved"

Common Causes by Type:

Scenario 5: "How often should I update my feed?"

Recommendations:

What stays with you

The skill audits the feed and writes the fixes: titles, missing attributes, custom labels and the order to work in. You apply them in your feed tool or in Merchant Center after you review them, and a developer helps if the feed is custom built.

Quality Checklist

Before delivering audit:

• All required attributes assessed
• Title quality scored and examples provided
• Image quality evaluated
• Pricing/availability issues identified
• Custom label strategy recommended
• Specific product examples included
• Optimization actions prioritized
• Platform-specific requirements noted
• Realistic timeline for improvements