Taste Brand: specific beats clever

Freeze who the product is, how it sounds and how it looks into brand-guidelines.md. Downstream skills read it and never re-invent it.

Originality is mandatory: never imitate a real brand's name, slogan, mark or distinctive visual signature. From a reference, extract abstract principles only ("geometric, calm, single accent").

Modes

• Light (default for UI, banners, slides): fill the 10-line essentials below and write them to brand-guidelines.md.
• Full (explicit brand request): run all steps; produce the full guidelines from references/guidelines-template.md.

Full procedure

1. Discovery (infer; ask max 3 questions): one-liner, audiences, category and alternative types, promise, proof points, tone constraints, locales, existing assets, no-go list. Output a 15-line Brand Brief.
2. Positioning: "For <audience> who <need>, <Brand> is the <category> that <benefit>, unlike <alternative type>, because <reason to believe>." Plus purpose, vision, mission, 3-5 values each with a behaviour example, max 3 differentiators each with evidence.
3. Personality and voice: sliders and principles in references/voice-and-messaging.md.
4. Messaging: tagline, value proposition, pitch, pillars, boilerplate, per-audience messages.
5. Visual direction: color, type, imagery, iconography, radius/elevation, motion, data-viz palette, each with one line of rationale tied to the sliders. Hand concrete values to taste-tokens.
6. Consistency audit on any deliverable (table in references); output fails with exact fixes, then apply them.

Light essentials (10 lines)

Name / one-liner:
Audience:
Voice: <3 adjectives> | never: <3 banned traits>
Primary / accent / neutral + one verified contrast pair:
Heading / body font:
Radius + elevation language:
Icon style:
Imagery rule:
Tagline (original, passes competitor test):
Button verb pattern:

Copy laws (apply everywhere)

• Competitor test: if a competitor could use the line unchanged, rewrite with specifics (audience, number, mechanism).
• No hype words (C01), no invented proof (C03), no "Welcome to" (C05).
• Buttons: verb + object. Errors: what, why, fix, no blame. Sentence case. No emoji. Numerals with units and locale formats.
• Inclusive, plain language; no idioms that do not translate.