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GroMarketingGroMarketing/keyword-planner-mcp/skills/keyword-research/SKILL.md

keyword-research

Skill4 starsChanged 41 days agoMITView on GitHub

Size search demand with Google Ads Keyword Planner data - monthly volume, 24-month history, year-over-year and 3-month trend, seasonality, competition and bids - for keywords you name or ideas from seeds, a URL or a site. Use when choosing SEO/content topics, page titles, product names or ad keywords, or when someone asks "how many people search for X" or "is X growing".

55 other projects use a version of this.

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Used with

Projects with it also use link-prospecting, seo-project-setup and 8 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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  • +5 more from Jwuthri

The file

We split this skill into the rules it gives an agent

1 rule. 0 are common, 0 are distinctive, and 1 is very specific to this project.

  • 0

    Common

    Most of the 50 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Use the keyword-planner MCP tools if connected, otherwise the CLI (npx keyword-planner-mcp ...).

    line 8

“Common” is measured: kept by at least 6 in 10 of the 50 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

keyword-research

Use the keyword-planner MCP tools if connected, otherwise the CLI (npx keyword-planner-mcp ...).

NeedTool / command
Numbers for keywords you already havekeyword_metrics / keyword-planner metrics "a" "b"
New keywords around a topic, page or sitekeyword_ideas / keyword-planner ideas "seed" [--url] [--site]
Rising topicskeyword_ideas with sort: growth and a min_volume floor
Easier keywordskeyword_ideas with sort: competition
A place to targetfind_location / keyword-planner geo "Columbus, Ohio"

Read the numbers honestly

  • Volumes are rounded buckets (1,000 / 1,300 / 1,600 / 1,900 / 2,400 ...), and accounts with little ad spend may see wider ranges. Treat them as orders of magnitude: 1,900 vs 2,400 is the same demand.
  • "no data" is not zero. It means too few searches for Google to report.
  • competition is advertiser competition in Google Ads, not how hard the keyword is to rank for organically.
  • Trend: yoy is the last 3 months against the same 3 a year earlier; 3mo is the last 3 against the 3 before. A big yoy with a negative 3mo means a spike that is cooling. Check the sparkline before calling something "growing".
  • Close variants are merged ("video editor" and "video editors" share one number). Don't add them together.
  • People search by product name plus tool more than by job: compare "notion mcp" with "mcp for notes" before assuming the job phrasing wins.

Report

Lead with the answer (is there demand, is it rising), then a short table: keyword, volume, yoy, 3mo, peak month. Name the geo and language used. Say when a number is a bucket or "no data" rather than presenting it as precise.

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