content-engine
Skill61 starsChanged 46 days agoApache-2.0View on GitHub
Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
We split this skill into the rules it gives an agent
25 rules. 3 are common, 19 are distinctive, and 3 are very specific to this project.
3
Common
Most of the 48 edited versions we read keep these.
19
Distinctive
This author's own choices. Worth a look.
3
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 20
Start from source material, not generic post formulas.
- Distinctive: line 24
No engagement bait unless the user explicitly asks for it.
- Distinctive: line 28
Before drafting, identify the source set:
- Very specific: line 37
If the user wants a specific voice, build a voice profile from real examples before writing.
- Very specific: line 38
Use brand-voice as the canonical workflow when voice consistency matters across more than one output.
- Distinctive: line 44
Run it first when:
- Very specific: line 51
If the user wants Felipe / EGC voice specifically, still treat brand-voice as the source of truth and feed it the best live or …
- Distinctive: line 55
Delete and rewrite any of these:
- Distinctive: line 68
keep the compression if the source voice is compressed
- Distinctive: line 69
if writing a thread, each post must advance the argument
- Distinctive: line 70
do not pad with context the audience does not need
- Distinctive: line 75
do not turn it into a fake lesson post unless the source material actually is reflective
- Distinctive: line 76
no corporate inspiration cadence
- Distinctive: line 77
no praise-stacking, no "journey" filler
- Distinctive: line 83
do not write narration that sounds better on paper than on screen
- Distinctive: line 89
use chaptering only when it helps clarity
- Distinctive: line 94
do not spend the first paragraph warming up
- Distinctive: line 95
every section needs to add something new
- Distinctive: line 105
Run the quality gate.
- Common: line 109
When asked for a campaign, return:
- Distinctive: line 119
every draft sounds like the intended author, not the platform stereotype
- Distinctive: line 120
every draft contains a real claim, proof point, or concrete observation
- Common: line 121
no generic hype language remains
- Distinctive: line 122
no fake engagement bait remains
- Common: line 123
no duplicated copy across platforms unless requested
“Common” is measured: kept by at least 6 in 10 of the 48 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Content Engine
Build platform-native content without flattening the author's real voice into platform slop.
When to Activate
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, docs, or internal notes into public content
- building a launch sequence or ongoing content system around a product, insight, or narrative
Non-Negotiables
- Start from source material, not generic post formulas.
- Adapt the format for the platform, not the persona.
- One post should carry one actual claim.
- Specificity beats adjectives.
- No engagement bait unless the user explicitly asks for it.
Source-First Workflow
Before drafting, identify the source set:
- published articles
- notes or internal memos
- product demos
- docs or changelogs
- transcripts
- screenshots
- prior posts from the same author
If the user wants a specific voice, build a voice profile from real examples before writing.
Use brand-voice as the canonical workflow when voice consistency matters across more than one output.
Voice Handling
brand-voice is the canonical voice layer.
Run it first when:
- there are multiple downstream outputs
- the user explicitly cares about writing style
- the content is launch, outreach, or reputation-sensitive
Reuse the resulting VOICE PROFILE here instead of rebuilding a second voice model.
If the user wants Felipe / EGC voice specifically, still treat brand-voice as the source of truth and feed it the best live or source-derived material available.
Hard Bans
Delete and rewrite any of these:
- "In today's rapidly evolving landscape"
- "game-changer", "revolutionary", "cutting-edge"
- "here's why this matters" unless it is followed immediately by something concrete
- ending with a LinkedIn-style question just to farm replies
- forced casualness on LinkedIn
- fake engagement padding that was not present in the source material
Platform Adaptation Rules
X
- open with the strongest claim, artifact, or tension
- keep the compression if the source voice is compressed
- if writing a thread, each post must advance the argument
- do not pad with context the audience does not need
- expand only enough for people outside the immediate niche to follow
- do not turn it into a fake lesson post unless the source material actually is reflective
- no corporate inspiration cadence
- no praise-stacking, no "journey" filler
Short Video
- script around the visual sequence and proof points
- first seconds should show the result, problem, or punch
- do not write narration that sounds better on paper than on screen
YouTube
- show the result or tension early
- organize by argument or progression, not filler sections
- use chaptering only when it helps clarity
Newsletter
- open with the point, conflict, or artifact
- do not spend the first paragraph warming up
- every section needs to add something new
Repurposing Flow
- Pick the anchor asset.
- Extract 3 to 7 atomic claims or scenes.
- Rank them by sharpness, novelty, and proof.
- Assign one strong idea per output.
- Adapt structure for each platform.
- Strip platform-shaped filler.
- Run the quality gate.
Deliverables
When asked for a campaign, return:
- a short voice profile if voice matching matters
- the core angle
- platform-native drafts
- posting order only if it helps execution
- gaps that must be filled before publishing
Quality Gate
Before delivering:
- every draft sounds like the intended author, not the platform stereotype
- every draft contains a real claim, proof point, or concrete observation
- no generic hype language remains
- no fake engagement bait remains
- no duplicated copy across platforms unless requested
- any CTA is earned and user-approved
Related Skills
brand-voicefor source-derived voice profilescrosspostfor platform-specific distributionx-apifor sourcing recent posts and publishing approved X output
Other versions56 projects use a version of this.
Word for word · 0
None found.
Edited · 34
- affaan-m/ECC★ 246k99% same
- loulanyue/awesome-claude-notes★ 27218% same
- cohen-liel/hivemind★ 10818% same
- tpavanipradeep/everything-claude-code★ 10418% same
- mturac/everything-openai-codex★ 8999% same
- mit-network/everything-claude-code★ 7698% same
- ysyecust/everything-claude-code★ 4499% same
- j7-dev/everything-github-copilot★ 1918% same
- gongyijie85/dsh-ecc★ 898% same
- Infopibe/everything-claude-code★ 818% same
24 more not listed
Wrote their own version · 22
- xu-xiang/everything-claude-code-zh★ 1.9ksame name
- indranilbanerjee/digital-marketing-pro★ 920same name
- notque/vexjoy-agent★ 444same name
- notque/claude-code-toolkit★ 442same name
- Jianing1117/jianing-skills★ 329same name
- zacker-tech/hormozi-skills★ 36same name
- duncan-buildroom/profit-room-skills★ 18same name
- iamasters-academy/content-engine★ 17same name
- Unabyss/unabyss-skills★ 15same name
- koinod/koino-skills★ 7same name
12 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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In this repository319 other files it gives its agents.
- .agents/AGENTS.mdAGENTS.md
- AGENTS.mdAGENTS.md
- .codex/AGENTS.mdAGENTS.md
- CLAUDE.mdCLAUDE.md
- .github/copilot-instructions.mdCopilot instructions
- .cursor/rules/common-agents.mdCursor rule
- .cursor/rules/common-auto-intuition.mdCursor rule
- .cursor/rules/common-coding-style.mdCursor rule
- .cursor/rules/common-development-workflow.mdCursor rule
- .cursor/rules/common-git-workflow.mdCursor rule
- .cursor/rules/common-hooks.mdCursor rule
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- agent-introspection-debuggingSkill
- agent-sortSkill
- api-designSkill
- article-writingSkill
- backend-patternsSkill
- brand-voiceSkill
- bun-runtimeSkill
- coding-standardsSkill
- crosspostSkill
- deep-researchSkill
- dmux-workflowsSkill
- documentation-lookupSkill
- e2e-testingSkill
- egcSkill
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