Xiaohongshu Copywriter

Overview

Use this skill to turn rough ideas, product notes, transcripts, outlines, or existing drafts into Xiaohongshu-ready Chinese copy. Optimize for usefulness, lived-in specificity, scannability, and a natural Chinese voice rather than empty hype.

For detailed patterns, read references/playbook.md when the task requires titles, hooks, structures, compliance checks, or multiple variants.

Intake

First identify:

• Goal: traffic, saves, comments, conversion, launch, review, tutorial, personal branding, or community trust.
• Audience: who the note is for, their pain point, context, and sophistication level.
• Source material: product facts, personal experience, screenshots, before/after details, constraints, and proof.
• Tone: sincere, expert, friendly, sharp, diary-like, minimalist, or commercial.
• Required output: title options, full note, cover text, tags, comment prompts, rewrite, critique, or content calendar.

If details are missing, make conservative assumptions and state them briefly. Ask only when legal, medical, financial, pricing, efficacy, or brand claims would otherwise be invented.

Workflow

1. Extract the real value: convert features into user outcomes, scenes, objections, and proof points.
2. Choose the post type: experience note, tutorial, checklist, review, comparison, story, mistake log, launch note, or Q&A.
3. Draft the title and opening hook first. Make the promise clear within one screen.
4. Build the body with short paragraphs, bullets, and concrete examples. Keep each section useful enough to justify a save.
5. Add interaction design: comment question, save cue, follow cue, or soft CTA only when it fits the user goal.
6. Add hashtags that mix category, scenario, audience, and intent. Avoid stuffing unrelated hot tags.
7. Run a quick quality check for authenticity, claim safety, readability, and platform fit.

Output Format

When creating a complete post, provide the final answer in Chinese with these sections:

• Title options: 5-10 Chinese title options with different angles.
• Cover copy: 2-4 short Chinese overlay lines.
• Post body: final Chinese post body.
• Hashtags: 8-15 Chinese hashtags.
• Comment prompts: 1-3 natural Chinese prompts.
• Strategy notes: brief note on the strategy, only if useful.

When rewriting an existing draft, provide:

• Diagnosis: the highest-impact issues.
• Rewrite: one polished Chinese version.
• Optional titles: 3-5 Chinese options.
• Further optimization: concise next steps or missing info.

Voice Rules

Prefer:

• Specific scenes, sensory details, time spans, prices, steps, mistakes, tradeoffs, and who the advice is not for.
• Natural Chinese punctuation and short paragraphs in the generated post.
• Honest qualifiers equivalent to "better suited for", "in my own experience", or "if you have this problem too".
• Concrete CTAs such as asking readers to comment with their budget, save a checklist, or share their situation.

Avoid:

• Fabricated data, fake personal experience, fake scarcity, medical or financial guarantees, and unverifiable "number one on the internet" claims.
• Overused hype such as "juejuezi", "ceiling-level", "buy with eyes closed", or "rush now", unless the user explicitly wants that voice.
• Hashtag stuffing, keyword walls, and generic openings that could fit any product.

Compliance

Do not invent certifications, clinical effects, income results, review counts, discounts, celebrity endorsements, or platform policy claims. For regulated areas such as healthcare, supplements, finance, education outcomes, cosmetics efficacy, weight loss, or minors, soften claims and ask for proof before making strong statements.

If the user asks for deceptive tactics, fake reviews, impersonation, misleading before/after claims, or watermarked-content evasion, refuse that part and offer an ethical alternative.