ads-tracking
Skill1 starsChanged 23 days agoMITView on GitHub
Conversion tracking and attribution diagnostics - Meta Pixel, Conversions API, datasets, Event Match Quality, Google Ads conversion actions, GA4 key events, GTM, UTM parameters, CRM attribution and landing-page events. Detects missing tracking, duplicates, wrong events, broken UTMs, missing conversion actions, wrong destinations, account mismatches and attribution gaps. Use for "is tracking working", "pixel", "CAPI", "conversions look wrong", "GA4 doesn't match".
1 other project uses a version of this.
Adopted by
Most recently taken up by
- AgentsFlix/skillstheir own version, first seen Sep 17, 2026
Other versions1 project uses a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 1
- AgentsFlix/skills★ 6same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository17 other files it gives its agents.
- AGENTS.mdAGENTS.md
- CLAUDE.mdCLAUDE.md
- llms.txtllms.txt
- ads-auditSkill
- ads-budgetingSkill
- ads-client-onboardingSkill
- ads-communitySkill
- ads-competitor-researchSkill
- ads-coreSkill
- ads-creative-analysisSkill
- ads-landing-pageSkill
- ads-optimizationSkill
- ads-portfolioSkill
- ads-reportingSkill
- ads-strategySkill
- google-adsSkill
- meta-adsSkill
The file
We split this skill into the rules it gives an agent
2 rules. About 0 are common, 1 is distinctive, and 1 is very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈1
Distinctive · estimate
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 19
UTMs: - every ad has utm_source/medium/campaign (+content).
- Distinctive: line 21
Attribution gaps: - no CRM feedback (offline conversions/CAPI for qualified leads).
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Ads tracking
Tracking is checked before any performance conclusion. All diagnostics are read-only; every fix that changes events, conversion actions, datasets, tags or attribution settings is a tracking action: adsgm plan tracking ..., approval required, never destructive without approval.
Platform detail: Meta - skills/meta-ads/references/attribution-and-signals.md; Google - skills/google-ads/references/conversion-tracking.md; concepts - references/attribution.md.
Diagnostic sequence
- Inventory - from the profile and platforms: Meta dataset ids + events + custom conversions; Google conversion actions (primary?); GA4 key events (
run_reportoneventNamewithkeyEvents); GTM container (if accessible); landing pages and their forms/phone numbers. - Fire check - for each conversion path (form, call, booking): is there a Meta event, a Google conversion, a GA4 key event? Open the landing page in the browser and inspect network requests on submit when needed (test submissions only with the user's OK; never submit personal data).
- Volume reconciliation - same 14-30 days, by day: CRM leads vs Meta reported vs Google reported vs GA4 key events. Explain gaps (attribution windows, view-through, cross-device, consent, duplicates).
- Duplicates - pixel + CAPI without shared
event_id; Google tag + GA4 import both primary; thank-you page reloads; multiple tags in GTM. - Wrong event / destination - ad set optimizing for PageView/ViewContent; conversion action "page view" primary; ads sending to a URL without the tag; final URL redirects dropping parameters.
- UTMs - every ad has utm_source/medium/campaign (+content); consistent naming; no spaces/uppercase chaos; GA4 shows the sessions under the expected source/medium.
- Account mismatch - pixel/dataset/conversion action owned by another business or account; GA4 property linked to the wrong Google Ads customer.
- Attribution gaps - no CRM feedback (offline conversions/CAPI for qualified leads); calls not tracked; Jan-2026 Meta view-window removal affecting comparisons.
Output
Table: issue · evidence · impact on optimization/reporting · severity · fix · who does it (Claude via tool with approval / developer / client) · approval.
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