Metrics Tracker - Startup Metrics Framework

Overview

Defines the right metrics for your startup stage. Measuring everything measures nothing — focus on the metrics that drive decisions.

1. When to Apply

2. Metrics by Stage

Pre-PMF (Product-Market Fit 전)

Focus: Are users getting value?

Post-PMF

Focus: Can we grow efficiently?

Scale

Focus: Is growth sustainable and efficient?

3. AARRR Framework

Acquisition → Activation → Retention → Revenue → Referral

[How users     [First       [Users      [Users     [Users bring
 find you]      value        come        pay]       others]
                moment]      back]

Define for your product:

## Our AARRR Metrics

| Stage | Metric | Current | Target | Measurement |
|-------|--------|---------|--------|-------------|
| **Acquisition** | [e.g., Website visitors] | [N] | [N] | [GA4] |
| **Activation** | [e.g., Complete onboarding] | [N%] | [N%] | [Mixpanel] |
| **Retention** | [e.g., DAU/MAU ratio] | [N%] | [N%] | [Amplitude] |
| **Revenue** | [e.g., MRR] | $[N] | $[N] | [Stripe] |
| **Referral** | [e.g., Invite rate] | [N%] | [N%] | [Custom] |

4. North Star Metric

## Our North Star

**Metric**: [e.g., "Weekly active projects created"]

**Why this metric:**
- Reflects core value delivery
- Correlates with retention and revenue
- Team can influence it directly

**Input Metrics (levers we can pull):**
1. [Input 1] → impacts North Star by [mechanism]
2. [Input 2] → impacts North Star by [mechanism]
3. [Input 3] → impacts North Star by [mechanism]

5. Weekly Metrics Report Template

# Weekly Metrics — Week of YYYY-MM-DD

## North Star: [Metric Name]
**This week**: [value] ([+/-]% WoW)
**Trend**: 📈 / 📉 / ➡️

## Key Metrics
| Metric | This Week | Last Week | Change | Status |
|--------|-----------|-----------|--------|--------|
| [Metric 1] | [val] | [val] | [+/-]% | 🟢/🟡/🔴 |
| [Metric 2] | [val] | [val] | [+/-]% | 🟢/🟡/🔴 |

## Highlights
- [Positive trend and hypothesis for why]

## Concerns
- [Negative trend and action plan]

## Actions for Next Week
1. [Specific action to improve metric X]

6. Tool Coordination

7. Boundaries

Will:

• Define appropriate metrics by startup stage
• Provide AARRR, North Star, and other framework templates
• Generate weekly/monthly report templates
• Recommend measurement tools

Will Not:

• Connect to analytics platforms or pull real data
• Set up analytics instrumentation (use analytics-scaffold)
• Make strategic decisions based on metrics
• Guarantee metric targets are correct for your specific business