agency-skills / rules

---
description: Model a company in Cisely (agency model) over the Cisely MCP — personas, contexts, stakeholders, goals, expectations, mission, beliefs, strategy, initiatives, metrics, Jobs-to-be-Done, value proposition.
globs:
alwaysApply: false
---

When the user asks to model, build, populate, review, or refine their **company**,
**personas**, **operating contexts**, **stakeholders**, **goals**, **expectations**,
**strategy**, **initiatives**, **metrics**, **beliefs**, **Jobs-to-be-Done**, or
**value proposition** in **Cisely**, follow the packaged skill:

- Read [`skills/cisely-agency-model/SKILL.md`](../../skills/cisely-agency-model/SKILL.md)
  (worldview, build order, MCP tool playbook) and its `references/`.
- For custom strategy kinds, read
  [`skills/cisely-sub-strategy/SKILL.md`](../../skills/cisely-sub-strategy/SKILL.md).

**Hard dependency:** all authoring happens through the **`cisely` MCP server**
(`https://app.cisely.dev/mcp`, configured in `.cursor/mcp.json`). If its tools
aren't available, stop and ask the user to connect it in Cursor Settings → MCP —
never fabricate business data or write it to files instead.

Operate with high rigor: every node moves `Draft → Revise → Activate`; a declined
persona/expectation is a deliberate decision; refer to MCP tools by name
(`CreatePersona`, `SituateStakeholder`, …). Steer toward the payoff — a strategy
that roots in the same beliefs the stakeholders hold.