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CalebAnderson-CoderCalebAnderson-Coder/ai-agency-os-starter/skills/sales/offer-builder/SKILL.md

offer-builder

Skill0 starsChanged 21 days agoMITView on GitHub

Design an irresistible, productized AI-service offer (value stack, guarantee, pricing ladder) for freelancers and agencies. Use when the user asks to package a service, set prices, or "make my offer better".

5 other projects use a version of this.

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SKILL.md

Offer Builder

Turn "I do AI automation" into a productized offer a buyer can say yes to in one read.

Value equation (score each 1-10)

Value = (Dream outcome x Perceived likelihood) / (Time delay x Effort & sacrifice). Raise the top, shrink the bottom. Every component of the offer must move one of these four levers.

Steps

  1. Dream outcome in the buyer's words, with a number and a timeframe ("+20 booked jobs/month in 60 days").
  2. List every problem that blocks it (aim for 15+). Each problem becomes a deliverable.
  3. Productize: name the offer, fixed scope, fixed price, fixed timeline. Name pattern: [Outcome] + [Mechanism] + [Timeframe] (e.g. "The 14-Day Missed-Call Recovery System").
  4. Stack: core deliverable + 3-5 bonuses that kill specific objections (setup done-for-you, templates, training video, 30-day support).
  5. Risk reversal: conditional guarantee tied to an action the client controls ("If you don't get X after doing Y, we work free until you do").
  6. Scarcity/urgency that is true: onboarding slots per month, price increase date.
  7. Pricing ladder: free audit -> $500-1.5k setup offer -> $1-3k/mo retainer. Front-end offer must be easy to say yes to.

Output

A one-page offer doc: name, promise, who it's for / not for, deliverables, bonuses, guarantee, price, timeline, 3 headline options, and the 5 objections + answers.

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