copywriting
Skill671 starsChanged 8 months agoNo licenceView on GitHub
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert.
We split this skill into the rules it gives an agent
7 rules. 4 are common, 3 are distinctive, and 0 are very specific to this project.
4
Common
Most of the 175 edited versions we read keep these.
3
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.
“Common” is measured: kept by at least 6 in 10 of the 175 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Other versions188 projects use a version of this.
Word for word · 0
None found.
Edited · 135
- coreyhaines31/marketingskills★ 58k34% same
- TheCraigHewitt/seomachine★ 7.5k87% same
- stagewise-io/stagewise★ 6.8k87% same
- legions-developer/evilcharts★ 3.2k87% same
- compozy/compozy★ 2.8k86% same
- databuddy-analytics/Databuddy★ 1.2k87% same
- KartikLabhshetwar/screenshot-studio★ 1.1k87% same
- KartikLabhshetwar/stage★ 1.1k87% same
- LeoYeAI/openclaw-marketing-skills★ 1k88% same
- Nexus-JPF/note-companion★ 87487% same
125 more not listed
Wrote their own version · 53
- supabase/supabase★ 114ksame name
- ZJU-REAL/Easel★ 4.1ksame name
- kostja94/marketing-skills★ 1.1ksame name
- OpenClaudia/openclaudia-skills★ 724same name
- okou-ai/okou-skills★ 81same name
- vm0-ai/vm0-skills★ 81same name
- LOGIN-TB/claude-skills★ 80same name
- nahid-sparktales/agent-dispatcher★ 59same name
- Rylaispirit/rylai-codex-hermes-skills★ 56same name
- Infinite-Labs-AI/infinite-skills★ 43same name
43 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use paywalls, popups and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
CesarjoquinSkillpaywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Also in 17 projects that use this
- CesarjoquinSkill
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 16 projects that use this
ukunal91appSkillrevops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
Also in 37 projects that use this
silvainfmSkillcompetitor-alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Also in 31 projects that use this
roerohanSkillemails
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
Also in 21 projects that use this
- silvainfmSkill
onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
Also in 28 projects that use this
- +3 more from Cesarjoquin
- +3 more from silvainfm
In this repository5 other files it gives its agents.
- brainstormingSkill
- deep-researchSkill
- read-githubSkill
- weatherSkill
- writing-plansSkill
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